Major Changes Create Noticeable Results for Moe’s Southwest Grill

Franchisees Reap Benefits of Cost-Efficient Operations, Refreshed Design

Atlanta, GA (February 28, 2011) – Moe’s Southwest Grill, the fast-casual franchise known for fresh made-to-order burritos, quesadillas and more, has proof that when it comes to restaurant design and operations, small changes can make a huge difference – to the tune of sales increases of more than 20 percent at its original franchise location.

A new “refreshed” prototype, slowly being rolled out nation-wide, retains the original look and feel of Moe’s, but presents a brighter, cleaner and more sustainable design with LED and CFL lights, colorful new furniture, low VOC emission paints and an updated salsa bar featuring five free flavorful Moe’s salsas.

Moe’s, which has grown to more than 420 locations in just 10 years, is known for its fun, energetic atmosphere and its fresh, made-to-order southwestern fare with more than 20 different ingredients and vast menu options for vegans and vegetarians. In designing the refreshed prototype, company executives say they kept the “don’t fix what’s not broken” theory in mind, given that Moe’s was among the top three fastest-growing chains in the Mexican fast-casual restaurant segment, growing by nearly 16 percent in 2009.

“Our objective with the newer model was to increase efficiency, durability and satisfaction among employees and customers, without changing too much of what we know already works,” says Paul Damico, President of Moe’s Southwest Grill. “We thoroughly researched every aspect of the new model, from the paint on the walls to the light bulbs, even the size of the hole in the garbage can. We’re already seeing the updated look attract new customers and raise our bottom line.”

Mark Monroe, franchise owner of the first Moe’s location on Peachtree Road in Atlanta, noted that however slight they may be, the updated elements have had a positive impact on his business – to the tune of a more than 20 percent sales increase. “The new equipment and furniture is easier to clean and maintain, and overall the updates have really energized my crew,” Monroe said. “I can’t tell you how many guests have taken notice. They will come in and say how amazing the place looks.”

The new LED and CFL lights, combined with walls made from post-industrial recycled content, have helped reduce the restaurant’s carbon footprint, as well as lowering maintenance and energy costs.

In late January, Moe’s also announced a redesign of their menu board, which now highlights more than 20 fresh, free ingredients that can be used to customize each order, the free chips and salsa that are included with each meal, and the kids menu, which now has its own board at kids’ eye level. Additionally, Moe’s added a Food Mission wheel that lets guests know important information about the ingredients they enjoy such as Moe’s serves only all natural chicken, grass-fed steak, grain-fed pork and organic tofu.

“The new menu boards help to simplify the ordering process, getting guests through the line faster and helping our franchisees’ bottom line,” said Damico. “The fact that we’re listing all 20 fresh ingredients is not only beneficial for health reasons, but it’s a huge value-add to our customers.”

Moe’s Southwest Grill plans to open 65 new restaurants throughout 2011, all of which will include elements of the new prototype. Moe’s will also open its first of 40 locations in Istanbul, Turkey this spring.

Moe’s Southwest Grill Opens in Edgewater, NJ

– Popular fast-casual burrito joint opens in Edgewater, NJ on February 24-

Edgewater, NJ (February 24, 2011) – “Welcome to Moe’s!” will soon be heard throughout Edgewater when Moe’s Southwest Grill opens in Edgewater Square at 75 River Rd today. A Gold Award winner of the 2008 Consumer’s Choice in Chains Awards, Atlanta based Moe’s Southwest Grill’s serves fresh made-to-order burritos and southwest fare in a fun and laid back environment.

 Rullato, LLC, the company that will own this Moe’s Southwest Grill, is particularly excited for the grand opening because this will be their first Moe’s location.

All day, every Monday, Moe’s at Edgewater will celebrating its community with Moe Monday, at which customers can get any burrito, chips, and a drink for only $6.00. Kids can also eat free at Edgewater Moe’s every Tuesday from 5-9 p.m.

The new Edgewater, NJ location is open seven days a week from 11 a.m. until 10 p.m.  For more information or to place a catering order, guests may call 201-941-8060.

Moe’s Southwest Grill Opens at Cleveland State University

– New restaurant brings giant burritos to students, faculty and locals alike on February 17-

Cleveland, OH (February 17, 2011) – “Welcome to Moe’s!” will soon be heard throughout Cleveland when Moe’s Southwest Grill opens at 1938 Euclid Ave today. 

This Moe’s location will be the second for the owning company, Blue Falcon Franchise Group, who plans to open at least two more Moe’s after this one is up and running.

All day, every Monday, Cleveland Moe’s will celebrating its community with Moe Monday, at which customers can get any burrito, chips, and a drink for only $5.99. Every Thursday at this location is College Thursday: 25% off entire purchase with a college student ID. 

The new Cleveland, OH location is open Monday through Thursday from 11 a.m. until 9 p.m., and weekends from 11 a.m. until 7 p.m.  For more information, guests may call 216-344-3915.

Philadelphia Moe’s Southwest Grill Restaurants Offer Deals for

– Philly’s favorite burrito chain is thanking guests from January 31 – February 27 with great deals –

WHAT: Participating Moe’s Southwest Grill locations would like to thank their guests by welcoming their communities in for some great deals during the month of February.  The celebration starts rolling out on January 31 and the month of savings will look a little something like this:

January 31 – February 6: free side of queso with the purchase of a burrito

February 7 – 13: $0.99 Kid’s meals

February 9: Any burrito is $1

February 14 – 20: Buy one burrito, get one free with the purchase of two regular drinks

February 21 – 27: Any burrito, side and a drink for $5.99

WHERE: Participating Moe’s Southwest Grill locations include:

•          1692 Clements Bridge Rd., Deptford, NJ 08096

•          611 Berlin Cross Keys Road, Sicklerville, NJ 08081

•          648 Easton Rd., Warrington, PA 18976

•          4215 Black Horse Pike, Suite 340, Mays Landing, NJ 08330

•          2188 North 2nd Street, Millville, NJ 08332

•          1070 Berkshire Boulevard, Wyomissing, PA 19610

•          1460 Bethlehem Pike, North Wales, PA 19454

WHEN: Monday, January 31 – Sunday, February 27

WHY: Moe’s has a wonderful, loyal fan-base, and these participating locations would like to thank regular customers for their patronage by offering them some great deals. Moe’s would also like to introduce its fun, unique environment and fresh food options to new customers in the surrounding communities by offering them some wonderful incentives to come in and see what everyone is talking about.

Moe’s Southwest Grill Opens in Tuscaloosa, AL

– Popular fast-casual burrito joint opens in Tuscaloosa, AL on February 10-

Tuscaloosa, AL (February 7, 2011) – “Welcome to Moe’s!” will soon be heard throughout the Tuscaloosa neighborhood when Moe’s Southwest Grill opens at 1130 University Blvd. on Thursday, February 10.

There is a lot of excitement surrounding the opening of this Moe’s Southwest Grill location because it will be the eighth Moe’s for the Red Hawk Restaurant Group.

The new Tuscaloosa, AL location is open Sunday-Thursday 10 a.m. until Midnight and Friday-Saturday 10 a.m. until 1 a.m. For more information, guests may call 205-523-0999. To place a catering order, guests may call 205-657-5595.

Moe’s Southwest Grill Opens in Southington, CT

– Popular fast-casual burrito joint opens in Southington, CT on February 10-

Southington, CT (February 9, 2011) – “Welcome to Moe’s!” will soon be heard throughout the Southington community when Moe’s Southwest Grill opens at 720 Queen Street today.

This location will be the second of thirteen Moe’s locations for owner MSWG Southington, LLC which currently owns and operates the Moe’s in Fairfield.

The new Southington, CT location is open Sunday through Thursday from 11 a.m. until 9 p.m., and 11 a.m. until 10 p.m. Friday and Saturday.  For more information or to place a catering order, guests may call 860-276-9532.

Hampton-Roads, V.A Area Moe’s Southwest Grill’s Present Extreme Makeover: Home Edition Family with Free Burritos For a Year!

Hampton Roads, V.A., Feb. 4, 2011  All nine Hampton Roads Area locations of Moe’s Southwest Grill are proud to present a year’s worth of free burritos to Beverly Hill, Fred Burdette and their six adopted daughters, recipients of a new home on ABC TV’s “Extreme Makeover: Home Edition.”


Free burritos for a year will be officially awarded to the Hill family at the “Extreme Makeover: Home Edition” press conference on Sunday, Feb. 13. The timing is still being finalized. The press conference will take place at the family’s home, 3020 Gentry Road, Virginia Beach, located just off South Lynnhaven Road behind Lynnhaven Mall.


Each area Moe’s location has also been participating in the Extreme Food Drive. To ensure this food drive is the largest ever in Hampton Roads, Moe’s is offering $2 off any entrée when three non-perishable food items are donated to collection bins located in each Moe’s through Saturday, Feb. 5.


Like Moe’s on Facebook at to hear more about this and other great promotions.