Moe’s Southwest Grill N. Myrtle Beach Offers $2 Burritos For Grand Opening

Chance to Win Free Moe’s for a Year

N. Myrtle Beach, S.C. – Feb. 18, 2013 — “Welcome to Moe’s!” will ring out in N. Myrtle Beach when Moe’s Southwest Grill celebrates its grand opening at 4517 U.S. 17 North on Thursday, Feb. 28.

Enjoy any customizable burrito for $2; limit one per person all-day on Feb. 28.

Mix 97.7 will be broadcasting live from 12 p.m. to 2 p.m. All guests can spin the Moe’s Prize Wheel for a chance to win free burritos for a year, Moe Bucks or Moe’s swag.

“Moe’s is proud to be part of the Myrtle Beach community since this area has long held a special place in my heart,” said Clif Bullard, Moe’s franchisee and Bullard Group President. “Moe’s believes in fresh food, family and fun and we’re excited to bring our unique southwest fare to N. Myrtle Beach.”

The grand opening celebration begins at 11 a.m. on Feb. 28.

Guests can experience the new touch-screen-operated Coca-Cola Freestyle® soda fountain, complete with separate ice and water dispensers. Coca-Cola Freestyle® enables consumers to select from more than 100 regular and low-calorie beverage brands—including more than 60 diet, low-calorie and caffeine-free beverages, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle®, were not available in the United States.

This location offers a Moe Monday special, which includes a burrito, chips and a regular drink for only $5.99. On Tuesdays, children 12 and under eat free with the purchase of any adult meal. As always, every meal is served with free chips and salsa.

The North Myrtle Beach Moe’s is located on 4517 U.S. 17 North and is open daily from 11 a.m. until 9 p.m.

For more information, contact:
Elisabeth Podair, Account Executive
704.657.7637 or epodair@sparksi.com

Paul Macaluso Promoted to Chief Marketing Officer of Moe’s Southwest Grill

ATLANTA – Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has promoted Paul Macaluso to Chief Marketing Officer, a newly created role at the company. In addition to overseeing the brand marketing, field marketing and public relations functions, Macaluso’s responsibilities will expand to include catering and creative services.

“When he joined Moe’s a year and a half ago, Paul made an immediate impact by developing strong relationships with both the internal team and our franchise partners,” said president of Moe’s Paul Damico. “By leveraging his restaurant experience and consumer insights knowledge, he has strengthened our brand positioning, identified key growth drivers and developed his team, leading the brand to significant increases in our comp sales.”

Macaluso believes in strong collaboration with franchise partners and has worked closely with the franchise community, gaining full endorsement to purchase national media this year, a first for the brand.  Together they built a plan that will rapidly expand Moe’s national media presence over the next five years.

“Moe’s is a young, growing brand that has a lot of passion for its food, customers and its people; I’m really fortunate to be a part of this brand during a time when the team is working hard to reach milestones and break records,” said Macaluso.

Macaluso has more than 20 years of restaurant marketing experience, serving in a variety of Operations, HR and Marketing positions for Taco Bell Corp., then as Director of Product Marketing for Burger King Corporation, and prior to joining Moe’s as Vice President of Marketing, he served as Vice President of Daypart and Product Marketing for Sonic in Oklahoma City, OK.