MOE’S SOUTHWEST GRILL® ISSUES PUBLIC ANNOUNCEMENT: QUESO IMPOSTERS ON THE LOOSE

Leading southwest fast casual restaurant chain warns consumers of queso imitators

ATLANTA – July 12, 2017 Moe’s Southwest Grill® is issuing an official public announcement concerning multiple alleged “queso” dishes posing as cheesy authentic goodness. These queso impersonators are claiming to serve the perfection that is smooth and delectable queso, attempting to fool consumers across the nation.

Moe’s has been serving its queso for 17 years and our rich ribbons of liquid gold are famous for a reason. Moe’s was struck with this news when cups of nacho-cheese-esque dips were roaming around, pretending to be southwestern-inspired queso. As a courtesy to our awesome fans and with a promise to serve and protect all queso lovers, Moe’s is issuing this public warning.

If you have been duped by any of these queso copycats serving yellow, grainy, nacho cheese-like “queso” dishes, please snap a photo or share your feedback by reporting it directly to @Moes_HQ using #QuesoImposters.

Think you might have fallen victim to this? Here’s how to tell:

  • Imposter queso is said to be yellow in color, resembling a block of faux cheddar cheese, rather than smooth, white queso blanco
  • The texture is grainy, devoid of the velvety queso goodness you’ve come to know and love
  • When snapping a gram-worthy pic for #foodporn, nothing happens. No magical cheese pulls or beautiful, bold drippings off the end of a perfect chip

As the experts on queso, Moe’s wants to make sure your next queso experience isn’t a bust. For New Yorkers that may have experienced a queso imposter this week, visit Moe’s Avenue of the Americas (1029A Avenue of the Americas) to get a FREE cup of queso with any purchase tomorrow, July 13 only.

For all consumers across the nation, instead of risking a poor substitute, we invite you to experience the authentic perfection Moe’s created 17 years ago: Download our Rockin’ Rewards app and enjoy your first cup of queso on us!

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s has an extensive variety of menu items to please the entire family – from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe’s Southwest Grill has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 & 2017 Harris Poll EquiTrend® Studies. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitter  and Facebook.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

 

Moe’s Southwest Grill® Once Again Highest Ranked Fast Casual Mexican Restaurant Brand by Harris Poll

ATLANTA – May 18, 2017 – Moe’s Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category based on the 2017 Harris Poll EquiTrend® Study, for the second year in a row. The fast casual industry is continuing to expand creating a landscape of fierce competition as brands look for unique ways to stand out from the crowd.

For Moe’s, a southwest brand with swagger, the importance of fresh, high quality food with an extensive variety of menu options and staying true to the brand – bold, family-friendly and doesn’t take itself too seriously – continue to be at the center of what drives success.

“To earn this title for the second year running is a tremendous honor for the entire Moe’s system – it reinforces that our focus setting Moe’s apart from many competitive options is being supported by our guests,” said Bruce Schroder, President, Moe’s Southwest Grill. “We are grateful for our loyal fans, our roadies who embrace them and our franchise owners who are dedicated to delivering the food you crave in a welcoming environment that rocks!”

Moe’s is serious about having an extensive variety of fresh ingredients and menu options. This is important to our fans and that’s why several ingredients are made in-house daily including: seasonal salsas, guacamole, pico de gallo, grilled vegetables, black beans and many more! Plus, at Moe’s the meats are grilled right in front of our guests where everything from the staples like burritos to specialty items like quesadillas, nachos and stacks are on the menu.

The Harris Poll recognizes the strongest brands by surveying more than 100,000 U.S. consumers and measuring familiarity, quality and purchase consideration. Moe’s Southwest Grill received the highest numerical score among Fast Casual Mexican Restaurant brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. “Highest Ranked was determined by a pure ranking of a sample of Fast Casual Mexican restaurant brands.

Visit www.moes.com to find a store nearest to you and www.moes.com/catering for catering options. Connect with us on social via Instagram, Twitter, SnapChat and Facebook.

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

 

 

Moe’s Southwest Grill® Celebrates Cinco de Moe’s™ with Launch of Moe-Rita™

Leading Southwestern Fast Casual Restaurant Expands Beverage Line-up with New Signature Drink

ATLANTA – May 2, 2017 – Moe’s Southwest Grill® is making a splash with the release of its newest beverage offering, the Moe-Rita™, now available at participating restaurant locations nationwide. The Moe-Rita is a delicious, family-friendly take on the traditional margarita. Available through Coca-Cola Freestyle, the Moe-Rita combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip that pairs perfectly with your favorite Moe’s meal.

The Moe-Rita kicks off the countdown to Cinco de Moe’s! Whether you’re celebrating the holiday at Moe’s, getting the highly anticipated free t-shirt or taking the party to your office or home, we’ve got you covered. Our catering options bring the fun to you and the Moe-Rita is no exception as the ultimate margarita mixer. Moe’s Catering is customizable so you can choose from any one of our fresh, flavorful options like all-natural chicken, grass-fed steak and organic tofu; plus, free chips and salsa with every order.

“At Moe’s, we are constantly exploring innovative ways to excite our fans’ taste buds and provide new menu items from burritos to beverages,” said Bruce Schroder, President of Moe’s Southwest Grill. “Partnering with The Coca-Cola Company to launch the Moe-Rita is the perfect way to kick off Cinco de Moe’s by delivering a refreshing new drink option that’s as unique as the guests we serve both in our restaurants and through catering.”

To celebrate the new menu item, Moe’s is inviting fans to mix it up with the Moe-Rita Mixers Summer Catering Contest. Enter to win by sharing your favorite Moe-Rita recipe with photos and description via Facebook and Twitter using the hashtag #MoeRitaMixer. Entries will be judged on originality and creativity, with one lucky winner selected to receive FREE Moe’s catering for up to 50 people. A winner will be announced on June 15th and can have their event anytime in the month of July 2017, just in time for a mid-summer fiesta. Visit moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and www.moes.com/catering for catering options. Connect with us on social via Instagram, Twitter, SnapChat and Facebook.

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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Moe’s Southwest Grill Opening New Location in Citrus Heights

Leading Southwest Fast-Casual Brand Giving Away Free Burritos for a Year to First 100 Guests!

Citrus Heights, Calif. – October 17, 2016 – “Welcome to Moe’s!®” will soon be heard on the streets of Citrus Heights, California when Moe’s Southwest Grill® opens on the corner of Sunrise Blvd and Madison Avenue at 5406 Sunrise Boulevard on Thursday, October 20 at 11 a.m.

To celebrate the grand opening, the Citrus Heights Moe’s is hosting a fundraiser for Bella Vista High School Athletic Department on Wednesday, October 19 from 12 to 2 p.m. and 5 to 7 p.m. where guests can purchase an entrée, side and drink for $5 with 100 percent of the proceeds benefiting the local high school. The new location will also offer $5 burritos all day on opening day.

A week after the grand opening, the Citrus Heights Moe’s is offering free burritos to the first 100 guests in line on Friday, October 28. The free burritos a year prize entitles each winner to one burrito per week at the Citrus Heights Moe’s

The Citrus Heights Moe’s is owned and operated by franchisee Nick Krowel. This is his first Moe’s location with plans to open more throughout greater Sacramento in the coming years.

“Moe’s is a rapidly growing brand with a loyal following across the country and we believe Citrus Heights will also enjoy Moe’s fresh, flavorful food and family-friendly atmosphere,” said Krowel. “We’re eager to open our doors and look forward to building long-lasting relationships with our guests and the community.”

There are three things Moe’s newbies should know: the crew will say, “Welcome to Moe’s!” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guests’ unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

And whether you’re hosting a party, business function or wedding, or you’re tailgating before a big game, Moe’s catering has you covered. Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-sensitive, lower calorie). Check out www.moes.com/catering for more information.

Moe’s in Citrus Heights will be open every day Monday through Thursday from 11 a.m. to 9 p.m., Friday through Saturday from 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m. For more information, guests may call 916-536-9761 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves honestly good, fresh, southwestern food in a welcoming environment that rocks. Best known for its burritos, Moe’s has more than 20 fresh, flavorful ingredients like all-natural chicken and handcrafted guac that are rolled together into an endless serving of awesomeness. Whether you visit us at one of our more than 650 franchised locations throughout the U.S., have us cater to your home or office, or pick up one of our licensed products, it’s just honestly awesome food. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitterVine and Facebook.

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Moe’s Southwest Grill Opening New Location in Cortland

Leading Fast-Casual Brand Giving Away Free T-Shirts to First 100 Guests!

 Cortland, NY – October 13, 2016 – “Welcome to Moe’s!®” will soon be heard on the streets of Cortland when Moe’s Southwest Grill® opens at 872 Route 13 on Thursday, October 20 at 11 a.m.

To celebrate the grand opening, the Cortland Moe’s is giving away free t-shirts to the first 100 guests in line beginning at 11 a.m. on grand opening day. In addition, the new Moe’s is hosting a fundraiser on Wednesday, October 19 from 5 p.m. to 9 p.m. with 100 percent of the proceeds benefiting the local booster clubs.

The Cortland Moe’s is owned and operated by franchise group Hot Pepper Properties LLC who have been with Moe’s since 2012 and operate two additional locations in Auburn and Watertown.

“Moe’s is a rapidly growing brand with a loyal following across the country and we believe Cortland will also enjoy Moe’s fresh, flavorful food and family-friendly atmosphere,” said Hot Pepper Properties LLC franchisee Roger Wagner. “We’re eager to open our doors and look forward to building long-lasting relationships with our guests and the community.”

There are three things Moe’s newbies should know: the crew will say, “Welcome to Moe’s!” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guests’ unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

And whether you’re hosting a party, business function or wedding, or you’re tailgating before a big game, Moe’s catering has you covered. Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-sensitive, lower calorie). Check out www.moes.com/catering for more information.

Moe’s in Cortland will be open Sunday through Thursday from 11 a.m. to 9 p.m. and Fridays and Saturdays from 11 a.m. to 10 p.m. For more information, guests may call (607) 344-3058 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves honestly good, fresh, southwestern food in a welcoming environment that rocks. Best known for its burritos, Moe’s has more than 20 fresh, flavorful ingredients like all-natural chicken and handcrafted guac that are rolled together into an endless serving of awesomeness. Whether you visit us at one of our more than 650 franchised locations throughout the U.S., have us cater to your home or office, or pick up one of our licensed products, it’s just honestly awesome food. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitterVine and Facebook.

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Moe’s Southwest Grill Opening New Location in Jackson

Leading Southwest Fast-Casual Brand Hosting Fundraiser for Nonprofit

 Jackson, Mississippi – October 13, 2016 – “Welcome to Moe’s!®” will soon be heard on the streets of Jackson when Moe’s Southwest Grill® opens at 1220 East Main Street, Suite 345 on Thursday, October 20 at 11 a.m.

To celebrate the grand opening, the Jackson Moe’s is hosting a fundraiser on Wednesday, October 19 from 5 p.m. to 8 p.m. For $5, guests will receive an entrée of their choice, side, and drink with 100 percent of the proceeds benefiting Circle of Sisterhood, a nonprofit organization dedicated to partnering with sorority women to raise financial resources for entities around the world that are removing educational barrier for girls and women facing poverty and oppression.

The Jackson Moe’s is owned and operated by franchisee Josh Snyder and his partner Jesse Husmann who have plans to open additional locations in Madison, Ridgeland, and Flowood. Snyder also has three additional Moe’s locations in Columbia, S.C

“Moe’s is a rapidly growing brand with a loyal following across the country and we believe Jackson will also enjoy Moe’s fresh, flavorful food and family-friendly atmosphere,” said Snyder. “We’re eager to open our doors and look forward to building long-lasting relationships with our guests and the community.”

There are three things Moe’s newbies should know: the crew will say, “Welcome to Moe’s!” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guests’ unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

And whether you’re hosting a party, business function or wedding, or you’re tailgating before a big game, Moe’s catering has you covered. Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-sensitive, lower calorie). Check out www.moes.com/catering for more information.

Moe’s in Jackson will be open Sunday through Thursday 11 a.m. to 9 a.m. and Friday through Saturday 11 a.m. to 10 p.m. For more information, guests may call (601) 667-4753 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves honestly good, fresh, southwestern food in a welcoming environment that rocks. Best known for its burritos, Moe’s has more than 20 fresh, flavorful ingredients like all-natural chicken and handcrafted guac that are rolled together into an endless serving of awesomeness. Whether you visit us at one of our more than 650 franchised locations throughout the U.S., have us cater to your home or office, or pick up one of our licensed products, it’s just honestly awesome food. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitterVine and Facebook.

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Moe’s Southwest Grill Opening New Location in Westfield

Leading Southwest Fast-Casual Brand Giving Away Free Burritos for a Year to First 25 Guests!

Westfield, Mass. – October 6, 2016 – “Welcome to Moe’s!®” will soon be heard on the streets of Westfield when Moe’s Southwest Grill® opens at 301 East Main Street on Thursday, October 13 at 11 a.m.

To celebrate the grand opening, the Westfield Moe’s is offering free burritos for a year to the first 25 guests in line on Thursday, October 13. The free burritos a year prize entitles each winner to one burrito per week at the Westfield Moe’s. In addition, the Westfield Moe’s will be holding a fundraiser for Westfield High School and Westfield Technical High School Athletics Council on Wednesday, October 19 from 5 p.m. to 9 p.m. with 50 percent of the proceeds benefiting the local high school.

The Westfield Moe’s is owned and operated by franchisees Bruce Steminsky, Craig Shamlian, and David Thuermer who have been with the brand since 2010 currently operate 10 additional Moe’s locations throughout Connecticut.

“Moe’s is a rapidly growing brand with a loyal following across the country and we believe Westfield will also enjoy Moe’s fresh, flavorful food and family-friendly atmosphere,” said Steminsky. “We’re eager to open our doors and look forward to building long-lasting relationships with our guests and the community.”

There are three things Moe’s newbies should know: the crew will say, “Welcome to Moe’s!” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guests’ unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

And whether you’re hosting a party, business function or wedding, or you’re tailgating before a big game, Moe’s catering has you covered. Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-sensitive, lower calorie). Check out www.moes.com/catering for more information.

Moe’s in Westfield will be open Sunday through Thursday from 11 a.m. to 9 p.m. and Fridays and Saturdays from 11 a.m. to 10 p.m. For more information, guests may call (413) 579-5712 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves honestly good, fresh, southwestern food in a welcoming environment that rocks. Best known for its burritos, Moe’s has more than 20 fresh, flavorful ingredients like all-natural chicken and handcrafted guac that are rolled together into an endless serving of awesomeness. Whether you visit us at one of our more than 650 franchised locations throughout the U.S., have us cater to your home or office, or pick up one of our licensed products, it’s just honestly awesome food. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitterVine and Facebook.

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