Moe’s Southwest Grill Invests in Street Fighter Marketing to Boost Same Store Sales

ATLANTA, GA (June 24, 2010) – Moe’s Southwest Grill, an Atlanta-based fast-casual franchise known for its fresh Southwest fare, recently announced a new partnership with Street Fighter Marketing to begin work in nine key markets.  Moe’s has committed more than a quarter of a million dollars to this grassroots marketing program that is designed to build same store sales through true local store marketing and community outreach.

With more than 25 years of experience working with such brands as Marriott Hotels, Pizza Hut and McDonalds, Street Fighter Marketing’s newest objective is to assist Moe’s franchise partners by implementing targeted programs designed to reach new consumers and better connect with local markets.

“We believe in the power of local store marketing and are confident that we will see a return on our investment in 2011,” says Paul Damico, president of Moe’s Southwest Grill. “Not only will our franchise partners be able to enjoy a lift in same store sales, but they will also be able to sustain that growth using the training and tools provided by the Street Fighter Program.”

The first restaurants utilizing Street Fighter Marketing’s services include Tampa, Orlando, Jacksonville, Norfolk, Raleigh, Winston-Salem, Greensboro, Charleston and Little Rock. The goal is to launch the program system-wide this fall.

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Moe’s Video Contest Lets Fans Express Their Love for Queso

ATLANTA, Ga. (June 17, 2010) – Moe’s Southwest Grill is encouraging their fans to express themselves and their love for Moe’s hot, flavorful, melted white cheese sauce, by entering the I Love Queso Video Contest at www.ilovequeso.com.

Moe’s is accepting videos no longer than one minute in length and 50 MB in file size from today until August 1. A panel of Moe’s judges will consider originality, quality, humor and sincerity – yes, the genuine expression of love for Moe’s queso is part of the criteria – and will award one winner $1,000 and free Queso for a year and five finalists free Queso for a year.

“We created ilovequeso.com not only to host a video contest, but also to create a permanent home for one of our best-loved products,” says Joel Bulger, vice president of marketing for Moe’s. “The site is intended to live beyond this promotion and serve as a place for Queso fanatics to engage with the brand, express themselves, share content and hopefully, have some fun.”

Remember the obsessive, all-consuming, can’t-stop-doodling-his-name-on-everything-in-sight feeling of middle school love? The I Love Queso campaign was designed with that feeling in mind with the hopes of sparking nostalgia, a smile and some inspiration for the next great online video. For more information including the official rules, please visit www.ilovequeso.com.