MOE’S SOUTHWEST GRILL® ISSUES PUBLIC ANNOUNCEMENT: QUESO IMPOSTERS ON THE LOOSE

Leading southwest fast casual restaurant chain warns consumers of queso imitators

ATLANTA – July 12, 2017 Moe’s Southwest Grill® is issuing an official public announcement concerning multiple alleged “queso” dishes posing as cheesy authentic goodness. These queso impersonators are claiming to serve the perfection that is smooth and delectable queso, attempting to fool consumers across the nation.

Moe’s has been serving its queso for 17 years and our rich ribbons of liquid gold are famous for a reason. Moe’s was struck with this news when cups of nacho-cheese-esque dips were roaming around, pretending to be southwestern-inspired queso. As a courtesy to our awesome fans and with a promise to serve and protect all queso lovers, Moe’s is issuing this public warning.

If you have been duped by any of these queso copycats serving yellow, grainy, nacho cheese-like “queso” dishes, please snap a photo or share your feedback by reporting it directly to @Moes_HQ using #QuesoImposters.

Think you might have fallen victim to this? Here’s how to tell:

  • Imposter queso is said to be yellow in color, resembling a block of faux cheddar cheese, rather than smooth, white queso blanco
  • The texture is grainy, devoid of the velvety queso goodness you’ve come to know and love
  • When snapping a gram-worthy pic for #foodporn, nothing happens. No magical cheese pulls or beautiful, bold drippings off the end of a perfect chip

As the experts on queso, Moe’s wants to make sure your next queso experience isn’t a bust. For New Yorkers that may have experienced a queso imposter this week, visit Moe’s Avenue of the Americas (1029A Avenue of the Americas) to get a FREE cup of queso with any purchase tomorrow, July 13 only.

For all consumers across the nation, instead of risking a poor substitute, we invite you to experience the authentic perfection Moe’s created 17 years ago: Download our Rockin’ Rewards app and enjoy your first cup of queso on us!

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s has an extensive variety of menu items to please the entire family – from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe’s Southwest Grill has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 & 2017 Harris Poll EquiTrend® Studies. Check us out online at www.moes.com to find a store near you, and then connect with us on InstagramTwitter  and Facebook.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

 

Moe’s Southwest Grill® Once Again Highest Ranked Fast Casual Mexican Restaurant Brand by Harris Poll

ATLANTA – May 18, 2017 – Moe’s Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category based on the 2017 Harris Poll EquiTrend® Study, for the second year in a row. The fast casual industry is continuing to expand creating a landscape of fierce competition as brands look for unique ways to stand out from the crowd.

For Moe’s, a southwest brand with swagger, the importance of fresh, high quality food with an extensive variety of menu options and staying true to the brand – bold, family-friendly and doesn’t take itself too seriously – continue to be at the center of what drives success.

“To earn this title for the second year running is a tremendous honor for the entire Moe’s system – it reinforces that our focus setting Moe’s apart from many competitive options is being supported by our guests,” said Bruce Schroder, President, Moe’s Southwest Grill. “We are grateful for our loyal fans, our roadies who embrace them and our franchise owners who are dedicated to delivering the food you crave in a welcoming environment that rocks!”

Moe’s is serious about having an extensive variety of fresh ingredients and menu options. This is important to our fans and that’s why several ingredients are made in-house daily including: seasonal salsas, guacamole, pico de gallo, grilled vegetables, black beans and many more! Plus, at Moe’s the meats are grilled right in front of our guests where everything from the staples like burritos to specialty items like quesadillas, nachos and stacks are on the menu.

The Harris Poll recognizes the strongest brands by surveying more than 100,000 U.S. consumers and measuring familiarity, quality and purchase consideration. Moe’s Southwest Grill received the highest numerical score among Fast Casual Mexican Restaurant brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. “Highest Ranked was determined by a pure ranking of a sample of Fast Casual Mexican restaurant brands.

Visit www.moes.com to find a store nearest to you and www.moes.com/catering for catering options. Connect with us on social via Instagram, Twitter, SnapChat and Facebook.

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

 

 

Moe’s Southwest Grill® Celebrates Cinco de Moe’s™ with Launch of Moe-Rita™

Leading Southwestern Fast Casual Restaurant Expands Beverage Line-up with New Signature Drink

ATLANTA – May 2, 2017 – Moe’s Southwest Grill® is making a splash with the release of its newest beverage offering, the Moe-Rita™, now available at participating restaurant locations nationwide. The Moe-Rita is a delicious, family-friendly take on the traditional margarita. Available through Coca-Cola Freestyle, the Moe-Rita combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip that pairs perfectly with your favorite Moe’s meal.

The Moe-Rita kicks off the countdown to Cinco de Moe’s! Whether you’re celebrating the holiday at Moe’s, getting the highly anticipated free t-shirt or taking the party to your office or home, we’ve got you covered. Our catering options bring the fun to you and the Moe-Rita is no exception as the ultimate margarita mixer. Moe’s Catering is customizable so you can choose from any one of our fresh, flavorful options like all-natural chicken, grass-fed steak and organic tofu; plus, free chips and salsa with every order.

“At Moe’s, we are constantly exploring innovative ways to excite our fans’ taste buds and provide new menu items from burritos to beverages,” said Bruce Schroder, President of Moe’s Southwest Grill. “Partnering with The Coca-Cola Company to launch the Moe-Rita is the perfect way to kick off Cinco de Moe’s by delivering a refreshing new drink option that’s as unique as the guests we serve both in our restaurants and through catering.”

To celebrate the new menu item, Moe’s is inviting fans to mix it up with the Moe-Rita Mixers Summer Catering Contest. Enter to win by sharing your favorite Moe-Rita recipe with photos and description via Facebook and Twitter using the hashtag #MoeRitaMixer. Entries will be judged on originality and creativity, with one lucky winner selected to receive FREE Moe’s catering for up to 50 people. A winner will be announced on June 15th and can have their event anytime in the month of July 2017, just in time for a mid-summer fiesta. Visit moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and www.moes.com/catering for catering options. Connect with us on social via Instagram, Twitter, SnapChat and Facebook.

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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FOCUS Brands Inc. Commits to Sourcing Cage Free Eggs by 2026

ATLANTA (August 5, 2016) –  In response to a growing consumer sentiment towards cage free eggs and the adoption of this policy by several other food service companies, FOCUS Brands is joining forces with others in the industry and announcing its commitment to sourcing ingredients that contain only cage free eggs.

While not a large user of eggs or food items with egg as an ingredient, FOCUS Brands will work with its suppliers to ensure that all of its restaurant menu items will contain only cage free eggs by 2026.

“In addition to industry trends and the growing consumer preference for cage free eggs in other channels such as grocery, today we are casting our vote with consumers and will work toward meeting these new supply standards.” said Rich Kamph, Senior Vice President of FOCUS Brands Global Supply Chain.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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FOCUS Brands Expands in Wyoming, Announcing First Moe’s Southwest Grill and Schlotzsky’s Combo Location

In celebration, free sandwiches and burritos for a year will be given to first 100 guests

ATLANTA (May 19, 2016) – FOCUS Brands announced today its plans for their first Moe’s Southwest Grill and Schlotzsky’s combo restaurant to be located in the Hat Six Travel Center at 6985 Nugget in Evansville, Wyo. This not only marks the brands’ first combo location but the first foray into the state of Wyoming for Moe’s. The grand opening will take place on May 26 at 10:00 a.m.

Moe’s Southwest Grill®, the fast-casual restaurant best known for creating craveable burritos to order with fresh, flavorful ingredients, currently has no other locations in the state of Wyoming. This will be Schlotzsky’s®, the home of the popular The Original® oven-baked sandwich served on its famous Fresh-from-Scratch® sourdough buns, second appearance in the state after a previous location in Casper, WY closed years ago.

“Wyoming is a key growth market for both Moe’s and Schlotzsky’s and with the new combo location in Evansville, we are confident this move will prove successful in helping grow our base of Moe’s and Schlotzsky’s lovers in Wyoming,” said business advisor Tiffany Mortimer.

To celebrate the grand opening, the Evansville Moe’s and Schlotzsky’s will be offering free Moe’s burritos for a year to the first 50 guests in line, and free Schlotzsky’s sandwiches for a year to the first 100 guests in line who also purchase a 6-pack of Cinnabon. Grand opening festivities will also include a prize wheel and $5 Moe’s burritos all day on opening day.

The Moe’s and Schlotzsky’s combo location will be operated by franchisee Doris McMurry. This is her first location for both brands.

There are three things Moe’s newbies should know: the crew will cry “welcome to Moe’s” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason. Schlotzsky’s newbies should make sure to try The Original Sandwich, featuring 13 fresh, flavorful ingredients served on Schlotzsky’s legendary Fresh-from-Scratch® oven-baked sourdough buns, topped with lean smoked ham, genoa and cotto salamis, melted cheddar, mozzarella and Parmesan cheeses, and layered with black olives, red onion, lettuce, tomato, mustard and signature dressing.

The Evansville Moe’s will be open daily from 10 a.m. to 10 p.m. and the Evansville Schlotzsky’s will be open Monday through Friday from 5:30 a.m. to 10 p.m. and Saturday through Sunday 7 a.m. to 10 p.m. For more information, guests may visit www.moes.com and http://www.schlotzskys.com.

About Moe’s Southwest Grill

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Schlotzsky’s

Since 1971, Schlotzsky’s® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon® treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky’s® is the fast-casual choice for a quick and fresh dining experience. For more information, visit www.schlotzskys.com.

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Moe’s Southwest Grill Celebrates Cinco de Moes with #MoesTakeover

Leading Southwestern Fast-Casual Restaurant Giving Away a Social Media Takeover and Free T-Shirts on May 5; Introduces New Ancho Lime Burrito Bowl

ATLANTA – April 25, 2016 – The countdown to Cinco de Moe’s™ is on. This year, Moe’s Southwest Grill® is asking fans, what do you do When Life Gives You Limes? One lucky fan who puts a twist on the famous saying by showing their creative “lime” juices, can win the opportunity to run Moe’s social media accounts. Think that might be you? Follow the steps below.

  • Step 1: Create an original social media post to promote Cinco de Moe’s. (Bonus points for incorporating our theme: When Life Gives You Limes)
  • Step 2: Tag your post with #MoesTakeover to enter.
  • Step 3: Visit your local Moe’s on May 5 to celebrate Cinco de Moe’s.

Selected based on originality and creativity, the winner, winner burrito dinner will be flown to Moe’s Headquarters in Atlanta for a one-of-a-kind opportunity to take over Moe’s social platforms (i.e. Facebook, Twitter, Instagram, Snapchat, Vine) for the day, infusing their content-curating style with Moe’s signature social media irreverence while engaging with more than 535,000 followers. Contest begins Monday, April 25 and ends Thursday, May 5. See www.moes.com for official rules.

Join the Cinco de Moe’s celebration! On May 5, all participating Moe’s locations will be passing out free Cinco de Moe’s t-shirts to the first guests in line, while supplies last.

“Cinco de Moe’s is, hands down, one of our favorite days of the year. It’s an all day celebration of our fans and their love of Moe’s,” said Dominic Losacco, Global VP of Marketing for Moe’s. “This year, we wanted to give our loyal fans a chance to show us their creativity and reward them with the social media experience of a lifetime.”

Paying homage to their When Life Gives You Limes theme, Moe’s has introduced their latest limited time offering, the Ancho Lime Bowl, a burrito bowl served with all-natural chicken tossed in ancho lime sauce on a bed of cilantro lime rice and black beans. Toppings include all-natural shredded cheese, pico de gallo, handcrafted guacamole, and a squeeze of fresh lime.

There are three things Moe’s newbies should know: the crew will cry “Welcome to Moe’s”® when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly awesome ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

For those looking to celebrate Cinco de Moe’s at the office or at home the week of May 5, Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-friendly, lower calorie). Check out www.moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #cincodemoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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“Moe’s of the Future” Opens in Roswell, Georgia, as Testing Grounds for Brand Innovations

Moe’s Southwest Grill debuts first experimental restaurant to try out new menu concepts, store designs, operational processes and more

ROSWELL, GA.  (Sept. 24, 2015) – Welcome to Moe’s!® Moe’s Southwest Grill®, the fast-casual restaurant best known for creating craveable burritos to order with fresh, flavorful ingredients, will today open its first “Moe’s of the Future” experimental restaurant in Roswell, Georgia, the home-state where Moe’s was founded in 2000. This location will enable the brand to openly test improvements to standard restaurant design and layout, culinary offerings, customer service practices and operation procedures, without disrupting ongoing training and day-to-day business at franchise locations. Because this restaurant is not bound by the standard protocols that exist brand-wide, it will allow Moe’s to experiment with bolder concepts and implement them at a faster rate than ever before.

Moe’s of the Future will execute this testing on an ongoing basis with the ultimate goal of improving guest experience across all Moe’s locations, responding to changes in the industry and tech landscape, increasing efficiency and cost-savings, and attracting new customers to the brand. The first differences guests will experience upon entry into Moe’s of the Future on opening day include all-digital menu boards, a larger visible prep area with windows into the fresh ingredient displays designed to increase transparency of fresh food preparation and community tables with charging stations to keep consumers engaged and connected throughout their dining experience. Additionally, the space will designate a second production line solely for mobile/online orders, designed to improve efficiency and potentially double the number of transactions during peak hours without any disruptions to in-house guest service.

Additional changes consumers can expect to see down the line at Moe’s of the Future include brand new menu items and ingredients, equipment upgrades, new cutting-edge design and aesthetic elements, more innovative uses of technology and changes to the ordering and dining experience. The restaurant will be constantly evolving and continuing to implement more radical, first-of-their-kind concepts as time goes on, with a few new modifications being tested per quarter.

“Moe’s of the Future is an exciting step forward for our brand that will enable us to stay ahead of the curve on industry trends and anticipate consumer needs before they even get a chance to voice them,” said Bruce Schroder, President of Moe’s Southwest Grill. “We are constantly brainstorming how to do things better – many of which come directly from our franchisees or general managers in the field – so we’re thrilled to have a new location fully dedicated to bringing these concepts to life, and helping to eventually implement them at a brand-wide level.”

The 4,000-square-foot Moe’s of the Future space is located at The Crossings at Westwind, 930 Woodstock Road in Roswell. All testing of new concepts will follow a dedicated innovation process that will be managed by Moe’s Southwest Grill and incorporate ideas from both franchisees and the field, as well as guests themselves.

Hours of operation are every day from 11 a.m. to 9 p.m. For more information, guests may call (678) 585-7573 or visit www.moes.com. Don’t forget to connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #welcometomoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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