Moe’s Southwest Grill Launches Website With New Design, Fresh Look

National media buy, increase in digital spend prompts focus on mobile 

ATLANTA, GA (April 16, 2014) Moe’s Southwest Grill®, the fun, engaging fast-casual restaurant best known for its fresh, made-to-order southwest fare, launched a brand new Moes.com web and mobile site. The company launched its first ever National Media campaign in 2013, increasing traffic to Moes.com by 30%; with another National media buy and an increased digital spend both beginning next week, Moe’s is prepared to welcome customers to a digital platform that represents Moe’s irreverent brand, provides an enhanced user-experience and is built with responsive design to make accessing the site from mobile devices a seamless experience.

 “With an increased digital spend of 603% and a good portion of click-throughs coming from mobile, we realized the importance of enhancing the user experience across all devices,” said Moe’s Chief Marketing Officer, Paul Macaluso. “When someone comes to Moes.com, they can find what they need quickly, whether it’s locating a Moe’s, checking out our menu or looking up nutritional information.”

 The new website and mobile site features a fresh new look and feel with lifestyle photography representative of the family-friendly and welcoming environment guests are accustomed to and food photography reflective of its mouth-watering menu items and fresh ingredients. Visitors can expect an enhanced user experience with simplified navigation and responsive design that provides an optimal viewing experience across a wide range of devices.

 The first television flight of Moe’s 2014 National Media buy runs from April 21 to May 18 and the digital portion runs from April 21 to June 1.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

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Major Changes Create Noticeable Results for Moe’s Southwest Grill

Franchisees Reap Benefits of Cost-Efficient Operations, Refreshed Design

Atlanta, GA (February 28, 2011) – Moe’s Southwest Grill, the fast-casual franchise known for fresh made-to-order burritos, quesadillas and more, has proof that when it comes to restaurant design and operations, small changes can make a huge difference – to the tune of sales increases of more than 20 percent at its original franchise location.

A new “refreshed” prototype, slowly being rolled out nation-wide, retains the original look and feel of Moe’s, but presents a brighter, cleaner and more sustainable design with LED and CFL lights, colorful new furniture, low VOC emission paints and an updated salsa bar featuring five free flavorful Moe’s salsas.

Moe’s, which has grown to more than 420 locations in just 10 years, is known for its fun, energetic atmosphere and its fresh, made-to-order southwestern fare with more than 20 different ingredients and vast menu options for vegans and vegetarians. In designing the refreshed prototype, company executives say they kept the “don’t fix what’s not broken” theory in mind, given that Moe’s was among the top three fastest-growing chains in the Mexican fast-casual restaurant segment, growing by nearly 16 percent in 2009.

“Our objective with the newer model was to increase efficiency, durability and satisfaction among employees and customers, without changing too much of what we know already works,” says Paul Damico, President of Moe’s Southwest Grill. “We thoroughly researched every aspect of the new model, from the paint on the walls to the light bulbs, even the size of the hole in the garbage can. We’re already seeing the updated look attract new customers and raise our bottom line.”

Mark Monroe, franchise owner of the first Moe’s location on Peachtree Road in Atlanta, noted that however slight they may be, the updated elements have had a positive impact on his business – to the tune of a more than 20 percent sales increase. “The new equipment and furniture is easier to clean and maintain, and overall the updates have really energized my crew,” Monroe said. “I can’t tell you how many guests have taken notice. They will come in and say how amazing the place looks.”

The new LED and CFL lights, combined with walls made from post-industrial recycled content, have helped reduce the restaurant’s carbon footprint, as well as lowering maintenance and energy costs.

In late January, Moe’s also announced a redesign of their menu board, which now highlights more than 20 fresh, free ingredients that can be used to customize each order, the free chips and salsa that are included with each meal, and the kids menu, which now has its own board at kids’ eye level. Additionally, Moe’s added a Food Mission wheel that lets guests know important information about the ingredients they enjoy such as Moe’s serves only all natural chicken, grass-fed steak, grain-fed pork and organic tofu.

“The new menu boards help to simplify the ordering process, getting guests through the line faster and helping our franchisees’ bottom line,” said Damico. “The fact that we’re listing all 20 fresh ingredients is not only beneficial for health reasons, but it’s a huge value-add to our customers.”

Moe’s Southwest Grill plans to open 65 new restaurants throughout 2011, all of which will include elements of the new prototype. Moe’s will also open its first of 40 locations in Istanbul, Turkey this spring.

Moe’s Opens on Valdosta State University Campus

– New fast, fresh, southwest restaurant opens on campus on August 12-

VALDOSTA, GA (August 12, 2010) –  “Welcome to Moe’s!” will soon be heard throughout Valdosta State University when Moe’s Southwest Grill located in the Palms Retail Center celebrates its grand opening on Thursday, August 12. A Gold Award winner of the 2008 Consumer’s Choice in Chains Awards, Blazer Dining is bringing fresh made-to-order burritos and southwest fare to students and faculty alike.

The new Valdosta State University location is open Monday through Thursday from 11 a.m. until 10 p.m. and Friday from 11 a.m. until 3 p.m. For questions or more information, guests may call 229-333-5857.

Moe’s Celebrates Glastonbury Grand Opening with Free Queso

GLASTONBURY, CT (July 19, 2010) Moe’s Southwest Grill located at 2450 Main Street celebrates its grand opening on Thursday, July 29.

On grand opening day, Moe’s will be giving a free t-shirt to the first 150 guests and a free six ounce cup of Moe’s famous queso to every guest all day; no purchase necessary.

Matt Rusconi and David Vorchheimer, owners of two Moe’s locations in Connecticut, are bringing their third location to Glastonbury.

The new Glastonbury location is open Sunday through Wednesday from 11 a.m. until 9 p.m. and Thursday through Saturday from 11 a.m. until 10 p.m. On Moe Monday any burrito, chips and a drink are $6.99. On Tuesday, Moe’s offers a Kid’s Night where kid’s meals are half off with the purchase of an adult meal. Thirsty Thursdays at Moe’s means all beer is $1.99. For a unique catering experience with the ability to customize for large groups, guests can count on Moe’s.

Moe’s Southwest Grill Signs Nationwide Agreement with Sodexo

ATLANTA, GA (May 17, 2010) – After signing a record number of multi-unit deals for franchises in strip malls and other traditional sites, Moe’s Southwest Grill will also rapidly increase the brand’s presence in non-traditional venues through an agreement with Sodexo, Inc. leading provider of quality of life solutions in education, government, healthcare and corporate settings, to open Moe’s restaurants in Sodexo-operated locations.

Moe’s Southwest Grill, the fast-casual franchise known for fresh made-to-order burritos, quesadillas and more, has more than 400 restaurants in 34 states and Canada. Of those, 20 locations currently operate in non-traditional venues. The Sodexo announcement is part of a plan that will triple that amount in the next five years.

“It’s a testament to the strength of the Moe’s concept that a major player in the non-traditional space has committed to growing with us,” says Paul Damico, president of Moe’s Southwest Grill. “I expect brand awareness will reach new heights as these high-traffic venues bring our delicious southwest fare and unique brand culture to a large audience over a short period of time.”

The first restaurant under this agreement is now operating at Loyola College in Baltimore, MD. Within the next 6-8 months, Moe’s Southwest Grill will also open restaurants at Valdosta State University, Troy University and other Sodexo-operated locations through the agreement.

“Consumers everywhere are craving fast-casual Mexican food and through this agreement with Moe’s, Sodexo units nationwide will be able to offer guests fast, made-to-order dishes with over 25 fresh ingredients to choose from,” says John Nappier, vice president of business development, Sodexo’s Retail Brand Group.  “Agreements with quality brand partners are an important part of how Sodexo provides market-relevant options that improve the quality of daily life for our customers.”

In addition to these non-traditional venue agreements, plans call for Moe’s Southwest Grill to open 50 new restaurants throughout 2010. In the First Quarter alone, the restaurant chain has sold more franchise deals than all of 2009 combined, proving that Moe’s is attracting a great deal of strong business partners that believe in the brand.

Moe’s Opens in Fairfield, CT

FAIRFIELD, CT (April 21, 2010) –  Moe’s Southwest Grill located at 2267 Black Rock Turnpike celebrates its grand opening on Thursday, April 29.

BCD of Connecticut, LLC is bringing the first of 13 Connecticut locations they have committed to opening over the next several years.

The new Fairfield location is open Monday through Thursday from 11 a.m. until 9 p.m., Friday and Saturday from 11 a.m. until 10 p.m. and Sunday from 11 a.m. until 8 p.m. For a unique catering experience with the ability to customize for large groups, guests may call 877-340-MOES (6637).

Moe’s Opens in Buffalo, NY

BUFFALO, NY (February 23, 2010) –  Moe’s Southwest Grill located at 2730 Delaware Avenue celebrates its grand opening on Thursday, February 25.

Local owner and operator Kevin Dipirro is bringing his second New York location to the city of Buffalo. Dipirro also owns the Moe’s Southwest Grill in Amherst and plans to open a third location in the next few years.

The new Buffalo location is open Monday through Sunday from 11 a.m. until 10 p.m. For a unique catering experience with the ability to customize for large groups, guests may call (716) 447-9850.