Moe’s Southwest Grill Opening First Springfield Location in Battlefield Mall

Springfield, MO – March 26, 2014– “Welcome to Moe’s!” will soon be heard in Springfield when Moe’s Southwest Grill® opens at 2825 S. Glenstone Avenue, in the Battlefield Mall on Thursday, March 27 at 11 a.m. To celebrate the grand opening, Moe’s is offering free burritos for a year to the first 100 customers in line on opening day.

The new restaurant, which marks the fourth Moe’s in the state, is owned by Jeff Offutt, a long-time Missouri restaurant franchisee. As part of its grand opening events, the Moe’s in Battlefield Mall will also offer a $10 all-you-can-eat day March 26 for Ozarks Food Harvest. The restaurant is hoping to raise at least $5,000 for the local charity.

“I am most excited to bring a dining option to this area that truly caters to families. Our menu appeals to both kids and adults, is customizable, and the price is affordable,” said Offutt. “Our team is eager to welcome families into the engaging and fun atmosphere of Moe’s Southwest Grill.”

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos, packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Offutt owns 50 other restaurants, including Subway and Five Guys, and employs more than 550 people throughout the state of Missouri. The new Moe’s restaurant created additional 35-40 local jobs. A second Moe’s location will open in Branson, MO over the summer, making it the fifth in the state of Missouri, and part of Offutt’s development deal to bring 30 new Moe’s restaurants to several cities across the state of Missouri over the next ten years.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. Moe’s in Springfield will be open from 10:30 a.m. to 10 p.m. seven days a week.

For more information, guests may call 417-881-0022 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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Moe’s Southwest Grill Sees 12 Percent System-Wide Sales Increase in 2013

ATLANTA Jan. 10, 2014 – Moe’s Southwest Grill®, a leader in the fast-casual Mexican restaurant space, finished 2013 with $526 million in system-wide sales – a 12 percent increase from 2012. Moe’s also exhibited a 4.5 percent increase in same-store sales, showing consistent excellence among longer-standing locations. The company, recently ranked the No. 1 Mexican food concept by leading research group Technomic, will open nearly 100 new restaurants in 2014.

In 2013, Moe’s opened 54 new restaurants, including a milestone 500th location in Manhattan in June. The company also signed 155 new franchise deals. In 2014, the Moe’s brand will start an important expansion on the west coast, beginning with an 18-unit agreement in Northern California with HKM II, LLC of Roseville, Calif – a major player in the quick-serve burger space.

“We’ve had our eyes on California for a long time now, and we found a terrific franchise partner to help us carve a path,” said Paul Damico, President of Moe’s. “2013 was great for us in terms of sales and unit growth, and we anticipate even stronger results in the next year.”

Moe’s stands out for both its food and customer incentives. Moe’s “Food Mission,” which can be found on the walls at every location, outlines the company’s commitment to never using a microwave, zero trans-fat per serving and no MSG. More than 20 fresh ingredients are prepared daily, and the menu caters to those looking for low-calorie and gluten-friendly options. Moe’s also offers free chips and salsa with every meal and a Coca-Cola Freestyle® machine for more than 100 unique drink options.

The first location in California is slated to open in the Sacramento area by spring of 2014. In total, Moe’s plans to open 96 new stores in 2014 and sign 200 new franchise agreements. Moe’s will open new restaurants in other significant markets like Dallas, Las Vegas, Fort Worth, Tex., Springfield, Mo., and Omaha, Neb., and in the works are plans for further development in markets like Chicago, Philadelphia, and Orlando.

Many of the accomplishments in recent years, and expected growth going forward, come from attracting top-level, multi-unit franchisees with remarkable portfolios – like Burger King, Five Guys, Wendy’s, Wingstop and more, says Damico.

“Prospects are increasingly looking to Moe’s because of our outstanding growth potential in an industry segment that is by no means saturated,” said Damico. “We have a fun, irreverent brand that people want to be a part of.”

At the close of 2013, Moe’s Southwest Grill had more than 550 restaurants nationwide, and a strategic growth plan is in place to increase its existing presence to a total of 800 locations by the end of 2015.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, Ga., Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

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