Moe’s Southwest Grill Opening New Location in Watauga

Leading Southwest Fast-Casual Brand Offering First 100 Guests Free Burritos for One Year

 Watauga, TEXAS – July 22, 2014 – “Welcome to Moe’s!” will soon be heard on the streets of

Watauga when Moe’s Southwest Grill® opens at 8004 Denton Hwy. on July 24, 2014.

To celebrate the new restaurant, Moe’s will offer the first 100 guests in line free burritos for one year. In addition, the new restaurant will offer a promotion where guests can receive a burrito, chips and salsa combo for $5.75, beginning on opening day and lasting until to Monday, July 28.

The new Moe’s is managed by operating partner Jimmy Durham, who brings nine years of success with the Moe’s brand as the former Franchise Business Consultant for the Moe’s corporate office. Durham plans to open a second Moe’s restaurant in Allen by the end of this year and a third location in Lake Worth by spring 2015. Long-term growth plans include bringing approximately 18 new Moe’s restaurants to the Dallas-Fort Worth area in the coming years.

“Residents in nearby towns have taken a liking to Moe’s and I believe the Watauga community deserves to experience our fresh, made-to-order food in a one-of-a-kind, fun, family-friendly atmosphere,” said Durham. “I’m eager to open the doors so guests here can make Moe’s Southwest Grill a part of their community.”

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal made fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment.

Moe’s in Watauga will be open from 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. on Friday and Saturday. For more information, guests may call 817-428-5813 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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MOE’S SOUTHWEST GRILL OFFERS $5 BURRITOS IN CELEBRATION OF #CINCODEMOES

Get a Collector’s Bobblehead Cup or Try one of Moe’s Two New Seasonal Salsas!

ATLANTA (April 8, 2013) — Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, is offering customers its signature Homewrecker burrito, chips and salsa for just $5 on Cinco de Moe’s, all day Sunday, May 5, 2013.

The Homewrecker is served with the customer’s choice of protein, including all-natural grass-fed steak, all-natural chicken breast, grain-fed pulled pork ground beef or organic tofu, sour cream and handmade guacamole from 100% Hass avocados and your choice of the more than 20 fresh, free ingredients.

“Cinco de Moe’s is always a fun day to celebrate our awesome food with our biggest fans,” said Paul Macaluso, Chief Marketing Officer of Moe’s Southwest Grill. “Customers can take advantage of our $5 burritos, order catering for their own Cinco party, or create a real-life version of a bobblehead with our Cinco de Moe’s collector’s cups.”

While supplies last, Moe’s is offering premium 32-oz. bobblehead collector’s cups that encourage customers to take pictures with their faces on top of the cups and post to their favorite social sites, including Instagram, Twitter and Facebook, tagging it with #cincodemoes.

Also making its debut in Moe’s at the salsa bar is two new seasonal salsas. The Smoky Triple Chili Salsa has fresh tomatoes blended with Serrano chilis with a black pepper bite and the Southwest Tapenade Salsa is Moe’s take on a traditional tapenade with fresh tomatoes, olives, onions and jalapenos.

Paul Macaluso Promoted to Chief Marketing Officer of Moe’s Southwest Grill

ATLANTA – Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has promoted Paul Macaluso to Chief Marketing Officer, a newly created role at the company. In addition to overseeing the brand marketing, field marketing and public relations functions, Macaluso’s responsibilities will expand to include catering and creative services.

“When he joined Moe’s a year and a half ago, Paul made an immediate impact by developing strong relationships with both the internal team and our franchise partners,” said president of Moe’s Paul Damico. “By leveraging his restaurant experience and consumer insights knowledge, he has strengthened our brand positioning, identified key growth drivers and developed his team, leading the brand to significant increases in our comp sales.”

Macaluso believes in strong collaboration with franchise partners and has worked closely with the franchise community, gaining full endorsement to purchase national media this year, a first for the brand.  Together they built a plan that will rapidly expand Moe’s national media presence over the next five years.

“Moe’s is a young, growing brand that has a lot of passion for its food, customers and its people; I’m really fortunate to be a part of this brand during a time when the team is working hard to reach milestones and break records,” said Macaluso.

Macaluso has more than 20 years of restaurant marketing experience, serving in a variety of Operations, HR and Marketing positions for Taco Bell Corp., then as Director of Product Marketing for Burger King Corporation, and prior to joining Moe’s as Vice President of Marketing, he served as Vice President of Daypart and Product Marketing for Sonic in Oklahoma City, OK.

Tallahassee Moe’s Southwest Grill Celebrates 10th Anniversary!

Burrito joint thanking loyal customers with $3 burritos on Tuesday, Oct. 23

Tallahassee, FL (October 23, 2012) – “Welcome to Moe’s!” has been heard by the people of Tallahassee for ten years, and on Oct 23., the restaurant franchise featuring fresh southwest fare is showing their appreciation for their long-time, loyal customers by offering $3 burritos, with free chips and salsa as always, at all three Moe’s Southwest Grill Tallahassee locations.

Rob Atkisson, franchise owner of the three Moe’s locations, has strong ties to Tallahassee, having previously attended Florida State University.

“I fell in love with this city and had always hoped to return to raise a family and start my own business,” said Atkisson. “While living in Atlanta, I discovered Moe’s Southwest Grill during its initial launch and felt it was a great concept and a perfect fit for Tallahassee. We feel honored to be a part of this community and proud to be celebrating 10 years in Tallahassee.”

For many years, Atkisson has supported the local community, sponsoring athletic teams, including FSU Athletics for the past seven years and the Youth YMCA basketball league for two, while also donating thousands to local organizations and schools by holding “Share Night” fundraisers at his locations over the past five years.

Ranked #1 in the Fast Casual Mexican Category by Entrepreneur in 2011, Atlanta based Moe’s Southwest Grill’s serves fresh made-to-order burritos and southwest fare in a fun and laid back environment. All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Participating Tallahassee Moe’s address and phone number are as follows:

  • 1444 W. Tennessee Street (FSU) – 850-561-6637 (MOES)
  • 3499 Thomasville Rd. – 850-576-6637
  • 1583 Apalachee Parkway – 850-224-6637

Atkisson also has a new location coming to Mahan Village this December!

Moe’s Southwest Grill Indian Trail Offers $2 Burritos For Grand Opening

Mayor to Cut Ribbon; Chance to Win Free Moe’s for a Year

Indian Trail, NC – October 1, 2012— “Welcome to Moe’s!” will ring out in Indian Trail when Moe’s Southwest Grill celebrates its grand opening at 6443 Old Monroe Road, on Thursday, October 11.

Enjoy any tasty customized burrito for $2; limit one per person all-day on October 11.

Yankee Pete from Channel 96.1 will be broadcasting live from 12 p.m. to 2 p.m. All guests can spin the Moe’s Prize Wheel for a chance to win free burritos for a year, Moe Bucks and Moe’s swag.

“Moe’s is proud to be part of the Indian Trail community,” said Bryan Connelly, Moe’s franchisee and Charlotte co-op president. “Moe’s believes in fresh food, family and fun and we can’t wait to bring our unique southwest flair to the 13th Charlotte-area location.”

The grand opening celebration begins at 10:30 a.m. on Oct. 11 with an official ribbon cutting ceremony with the mayor and the Union County Chamber of Commerce.

Guests can experience the new touch-screen-operated Coca-Cola Freestyle® soda fountain, complete with separate ice and water dispensers. Coca-Cola Freestyle® enables consumers to select from more than 100 regular and low-calorie beverage brands—including more than 60 diet, low-calorie and caffeine-free beverages, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle®, were not available in the United States.

All 13 Charlotte area Moe’s locations offer a Moe Monday special, which includes a burrito, chips and a regular drink for only $5. On Tuesdays, children 12 and under eat free with the purchase of any adult meal. As always, every meal is served with free chips and salsa.

The Indian Trail location of Moe’s at 6443 Old Monroe Road is adjacent to Sun Valley 14 Theater and is open daily from 11 a.m. until 9 p.m. and until 10 p.m. on Friday and Saturday.

For more information and promotions, visit the Charlotte area Moe’s Facebook page at Facebook.com/MoesCharlotte.

For more information, contact:

Elisabeth Podair, Account Executive

704.657.7637 or epodair@sparksi.com

Moe’s Southwest Grill Collierville Grand Opening Celebration April 5th

– Chances to win free burrito for a year and prizes all day –

Collierville, T.N. (March 20, 2012) – “Welcome to Moe’s!” has been heard throughout Collierville since Moe’s Southwest Grill opened at 3660 Houston Levee Road on March 1st. To give an official welcome as only Moe’s can, every guest visiting on April 5thwill have the opportunity to win one of fifty (50) free burritos for a year cards, one of fifty (50) free burritos for six months cards, free individual burritos, cups of queso and more. By walking through the door guests are automatically entered to win free burritos for a year or six months, which will be selected at secret times throughout the day. While waiting in line guests will have the opportunity to draw for all prizes.

A Gold Award winner of the 2008 Consumer’s Choice in Chains Awards, Atlanta based Moe’s Southwest Grill’s serves fresh made-to-order burritos and southwest fare in a fun and laid back environment. When you walk by Collierville’s newest burrito joint the first thing you’ll hear is a familiar “Welcome to Moe’s!” It’s more than a greeting; it’s a way of life for the folks who customize each meal fresh to order right in front of the guest.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Guests can also try the new CocaCola Freestyle® soda fountain. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands –including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Collierville’s Moe’s will offer Kid’s Eat Free Day Thursdays after 5 p.m. with the purchase of an adult entrée. Starting the week of April 9th, they will also offer Moe Mondays: any burrito, chips, and a drink for $6.99.

They will be open Sunday through Saturday from 11 a.m. until 9 p.m. For more information or for catering opportunities guests may call 901-457-7227.

About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 440 locations in 33 states and abroad. At Moe’s, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was ranked #1 in category in Entrepreneur’s Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. For more information, visit www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

Blacksburg Moe’s To Match Every Dollar Spent March 23rd Up To $10,000

– All proceeds will go to Relay For Life Virginia Tech Team-

 WHAT: Moe’s Southwest Grill in Blacksburg is teaming with the American Cancer Society Relay For Life by pledging $10,000 for the Virginia Tech Relay For Life team. In addition to the pledge Blacksburg Moe’s is also giving away free burritos for a year to the first 200 guests in line before opening on March 23rd. All day guests will be rewarded for donations to Relay for Life of $25 by receiving free burritos for a month. Guests who donate $50 will receive free burritos for a month and the right to move to the front of the line (order station). All donations by guests including $25 or $50 donations will be matched 100% by Blacksburg Moe’s. For those who want to participate, but cannot make it to the store any new “likes” on facebook.com/moesblacksburg or Twitter mentions using hashtag #MoesVTrelay will garner a $0.10 donation on their behalf by Blacksburg Moe’s.

Winners of the free burritos for a year will receive a punch card valid for one burrito per a week for the year. Guests who donate $25 will receive a VIP punch card valid for one burrito per a week for a month. Guests who donate $50 will receive a VIP punch card valid for one burrito per a week for a month and can move to the front of the line.

 WHERE: Moe’s Southwest Grill: 239 N. Main Street, Blacksburg, VA. For directions or more information, please call (540) 552-6220.

WHEN: Friday, March 23, 2012

WHY: Local franchisee, Angelo Dajon of Boddie Noell Enterprise, has designated American Cancer Society Relay for Life as his stores charity to support. Part of Moe’s Southwest Grill’s company culture is to always give back to the communities we are fortunate enough to be a part of.

About The Relay for Life

Relay For Life is a life-changing event that gives everyone in communities across the globe a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, and fight back against the disease. At Relay, teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Because cancer never sleeps, Relays are overnight events up to 24 hours in length. Relayers do not have to walk all night, but each team is asked to have a representative on the track at all times during the event.