Moe’s Is Getting Engaged!

ATLANTA, Ga. (January 7, 2009) –  For the folks at Moe’s Southwest Grill the theme of 2010 is connect and engage, and it all begins with the launch of a new Web site and a strategic approach to Facebook and Twitter. 

The new Moe’s Web site features some noteworthy upgrades including: 

  • An updated and more user-friendly location finder
  • An online poll to solicit visitor feedback
  • An interactive menu widget highlighting Moe’s fresh ingredients
  • Shareable features in the interactive News & Media section powered by WordPress
  • A Moe Cares section that features updates on Moe’s sustainability initiative and community involvement
  • The “Chip Flick Challenge” online game
  • A MOE-tion Picture page that links to Moe’s channel
  • Links to Moe’s Facebook and Twitter pages

“The goal of the new site is to showcase Moe’s little-unknown-facts,” explains Joel Bulger, vice president of marketing for Moe’s. “For example, we believe a lot of our guests don’t know that we offer 25 fresh ingredients, vegetarian-friendly items, and guacamole and pico de gallo that is made fresh in-house daily. The new interactive menu widget allows guests to discover this information in a fun and engaging way.”

The Web site helps fans know Moe’s better, but Moe’s social media strategy helps the brand get to know its fans. The two-way communication strategy involves listening and sharing information using Facebook and Twitter. In the coming months Moe’s plans to launch an innovative web based promotion and a compelling systemwide offer to bring value to its online fan base which includes over 61,000 Facebook fans.