Moe’s Southwest Grill to Open in St. Joseph

Popular fast-casual burrito joint opens August 16, first of 25 new locations in Midwest

St. Joseph, Mich.  (August 16, 2012) – “Welcome to Moe’s®!” will soon be heard throughout St. Joseph when Moe’s Southwest Grill® opens at 3260 Niles Road on Thursday, August 16. The new restaurant marks the first of 25 new locations that local restaurateur Joyce Lunsford, Owner of Trigo Hospitality, will open throughout the Midwest. Moe’s Southwest Grill serves fresh made-to-order burritos and southwest fare in a fun and laid back environment.

When you walk by St. Joseph’s newest burrito joint, the first thing you’ll hear is a familiar “Welcome to Moe’s!” It’s more than a greeting; it’s a way of life for the folks who customize each meal fresh to order, right in front of the guest.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and unlimited salsa from Moe’s fresh salsa bar. While Moe’s Southwest Grill is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, and low-calorie options. At the same time, the menu boasts a wide variety of vegetarian and vegan offerings many of which feature organic tofu. Moe’s also offers all natural cage-free chicken, grain-fed steroid-free pulled pork, both with no hormones added, and 100% grass-fed steak.

After eating at a Moe’s in Grand Rapids, Lunsford and her team at Trigo Hospitality enjoyed the food so much, they wanted to the first to bring Moe’s to St. Joe. In January 2012, Lunsford signed an agreement that will bring 25 new restaurants – and hundreds of jobs – to Michigan, Indiana and Ohio by 2020. She will operate the restaurants with business partner and local resident Greg Molter.

As part of the development agreement, new Moe’s Southwest Grill restaurants will also open throughout Michigan in Grand Rapids, Battle Creek, Holland, Kalamazoo, Muskegon, Midland, Mt. Pleasant, Saginaw and Big Rapids.

Trigo Hospitality currently operates 32 Pizza Hut® locations in Southwest Michigan and five Sonic® Drive-In restaurants. Her franchise group recently sold the 22 Panera Bread® restaurants they operated in Michigan and Ohio.

Guests can also try the new Coca-Cola Freestyle® soda fountain at the new Moe’s in St. Joseph. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 125 regular and low-calorie beverage brands –including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

The Moe’s Southwest Grill restaurant in St. Joseph will be open every day of the week from 10:30 a.m. to 11:00 p.m. For more information or to place a catering order call (269) 556-1155.

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Moe’s Southwest Grill Ranks #89 in 2012 Entrepreneur’s Franchise 500

Fast-Casual Mexican Franchise Secures a Spot for the Sixth Consecutive Year 

Atlanta, GA (January 4, 2012) – Moe’s Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, ranked No. 89 in the 2012 Entrepreneur magazine’s Franchise 500.

Entrepreneur‘s Franchise 500® is the world’s first, best and most comprehensive franchise ranking based on objective, quantifiable measures of success. The most important factors include financial strength and stability, growth rate and size of the system. Only franchise companies that supply full Franchise Disclosure Documents (FDDs) or Canadian Disclosure Documents and whose information is verified by Entrepreneur can receive a listing.

“For the past five years Moe’s has found itself in the upper rankings of this prestigious list,” said Paul Damico, President of Moe’s Southwest Grill.  “Moe’s is experiencing huge, record-setting growth. In just 10 years, Moe’s have grown to over 420 locations nationwide. We have found a way to cater to all of our customers by offering unlimited customizable menu options.”

This is the sixth consecutive year that Moe’s Southwest Grill has been named to the rankings.  Since 2007, Moe’s has found itself near the top of the list.

“Franchises are a great avenue to business ownership for those with the entrepreneurial spirit—and they’re playing a definitive role in driving the economy upward,” says Amy Cosper, VP and editor in chief of Entrepreneur. “Unit numbers from the Franchise 500® grew overall in 2010 and 2011, giving individuals a great place to begin investigating some of the brightest opportunities.”

Moe’s has continued to outpace competitors by offering communities a fun, energetic environment featuring fresh, made-to-order food with more than 20 different ingredients and vast menu offerings for those seeking vegetarian or low-calorie options. While consumers flock to Moe’s when it opens a new restaurant, the company is also attracting a record number of franchise inquires from entrepreneurs who want to be associated with the “it” restaurant brand.

To learn more about Moe’s Southwest Grill and Entrepreneur’s Franchise 500, please click here.

Moe’s Ranks #1 in Mexican Fast Food in Entrepreneur’s Franchise 500 Listing

ATLANTA, GA (December 15, 2010) – Entrepreneur magazine’s 2011 Franchise 500 listing was just published and here is how Moe’s Southwest Grill shook out:

  • Moe’s Ranked #1 in the Mexican Fast Food Category
  • Moe’s Ranked #91 in Entrepreneur’s Franchise 500
  • Moe’s Ranked #76 in the 2011 Top Global Franchises  

 The Franchise 500 are selected according to the following criteria: financial strength and stability, growth rate and size of the system. They also consider the number of years a company has been in business and the length of time it’s been franchising, startup costs, litigation, percentage of terminations, and whether the company provides financing.

 Source: Entrepreneur

Moe’s Southwest Grill Opens in Queensbury, NY

QUEENSBURY, NY (October 5, 2010)  “Welcome to Moe’s!” will soon be heard throughout Queensbury when Moe’s Southwest Grill located at  756 Upper Glen Street celebrates its grand opening on Thursday, October 7.

Jonathan Trager, owner of three Moe’s locations in New York, is bringing his fourth location to Queensbury.

The new Glastonbury location is open Sunday through Thursday from 11 a.m. until 9 p.m. and Friday through Saturday from 11 a.m. until 10 p.m. On Moe Monday any burrito, chips and a drink are $6. Sunday is Kids Eat Free day with the purchase of an adult meal. For a unique catering experience with the ability to customize for large groups, guests may call 888-MOECATERS (888-663-2283) or for take-out, please call (518) 615-0233.

YE Interview Series: Steve Taylor, Franchisee of Moe’s Southwest Grill

It’s the consensus that [franchises] aren’t for everyone, but there are some advantages.  Steve Taylor, [the] latest interviewee in the YE Interview Series, confirms this, and has some outstanding advice for any entrepreneur, whether you’re considering purchasing a franchise, or starting a business from scratch.  Steve went from the corporate world to being a very successful entrepreneur, and he has some great insights into what has contributed to his success. Read More

Source: Young Entrepreneur