Moe’s Southwest Grill Opens first California location in Auburn

Leading Southwest Fast-Casual Brand Offering $3 Burritos July 31, Donating Aug. 2 Proceeds to Acres of Hope

Auburn, Calif. – July 28, 2014 – “Welcome to Moe’s!” will soon be heard on the streets of Auburn when Moe’s Southwest Grill® opens at 2150 Grass Valley Highway July 31. The Sacramento-area location marks the brand’s first restaurant in California.

To celebrate the grand opening July 31, Moe’s will offer burritos for $3 all day to guests. And, as a part of the weeklong festivities, Moe’s will host a fundraiser on Saturday, August 2  with 25% of proceeds benefiting Acres of Hope, an organization that provides a safe family environment and a healthy living program for women with children to set the foundation of change and break the cycle of homelessness.

The new Moe’s is owned and operated by restaurant group HKM II, which brings fourteen years of food service experience to the brand. HKM II owns 42 additional restaurant franchise locations across California and Nevada. The group plans to open a second Moe’s Southwest Grill in Roseville in the coming months and plans to develop 18 total locations in the Sacramento region.

“Moe’s has a loyal following across the country and we believe California will also enjoy our fresh, made-to-order food in a one-of-a-kind, family-friendly atmosphere,” said David Mitchell, co-owner of Auburn’s new Moe’s and CFO of HKM II. “We’re eager to open our doors to show Sacramento what we have to offer.”

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal made fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment.

Moe’s in Auburn will be open Monday through Thursday, 11 a.m. to 9 p.m., Friday and Saturday, 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m. For more information, call 530-885-6637, or visit the Moe’s of Northern California Facebook page and www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 550 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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Moe’s Southwest Grill Expands Brand to California with Multi-Unit Franchise Development Deal

ATLANTA – January 14, 2014 Moe’s Southwest Grill®, the fast-growing restaurant franchise best known for its flavorful southwest fare, has signed a deal to bring 18 new restaurants to Sacramento and Santa Cruz over the next seven years. This is Moe’s first push into California and is a crucial part of the Atlanta-based brand’s westward expansion plans.

HKM II, LLC of Roseville, Calif., headed by David Mitchell, Matt Karadanis and Rob Whittey, is the award-winning franchise group behind the California expansion. They also own 42 quick-serve burger restaurants throughout Northern California, Southern Nevada and Arizona.

The first Moe’s location is slated to open in the Sacramento area by spring of 2014. Possible sites are currently being negotiated. Overall, 14 locations are planned for the greater Sacramento region and four around Santa Cruz and the central coast. The new restaurants will help boost local economies by adding approximately 25 new jobs per location – an estimated 450 jobs total across the state upon completion.

“We have been looking to diversify and expand our restaurant portfolio, and right now fast-casual Mexican is a hot segment,” said Mitchell. “Moe’s is making all the right moves and it became readily apparent that this is a formidable brand to grow with at this time. We want to corner the Sacramento market and go from there, and we know Moe’s will do well in California.”

HKM II is owned by the Karadanis family, which has a diversified portfolio including apartments, mini-storage facilities and shopping centers. Whittey has been employed by the Karadanis family as Chief Financial Officer for more than 25 years, and Mitchell joined the group in 2000, eventually being appointed to Chief Operating Officer in 2005 in charge of directing company growth.

“I trust HKM will be a reliable, hard-working franchise partner and we’re excited that they’ll be introducing Moe’s to an area of the country that is completely new for our brand,” said Moe’s President Paul Damico. “Expanding West is a focal point for us in the upcoming year.”

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Moe’s was recently ranked the No. 1 Mexican food concept by leading research group Technomic in 2013. This deal is part of Moe’s strategic growth plan to increase its existing presence to a total of 800 locations nationwide by the end of 2015.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, Ga., Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

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