Moe’s Southwest Grill Celebrates 15 Year Anniversary #CincodeMoes

Leading Southwestern Fast-Casual Restaurant Giving Away T-Shirts on May 5; Announces Seasonal Salsas

ATLANTA – April 21, 2015 – Welcome to Moe’s!® Moe’s Southwest Grill®, the fast-casual restaurant best known for creating delicious burritos to order with fresh, flavorful ingredients, is celebrating 15 years in the business of rolling burritos with a “throwback” to the year 2000 for this year’s Cinco de Moe’s™.

In honor of their 15th anniversary, Moe’s is encouraging guests to throw it back to the days of frosted tip hair styles, butterfly clips, and bedazzled bellbottom jeans. The first guests in line at all participating Moe’s locations will receive a free Cinco de Moe’s t-shirt, available while supplies last.

“Cinco de Moe’s has become a highly-anticipated day of celebration for all of our customers across the country,” said Lauren Barash, Senior Director of Marketing for Moe’s. “After 15 years of successfully rolling burritos and hosting Cinco de Moe’s celebrations, we’re honored to have such a loyal following. We look forward to continued innovation and growth as we strive to offer our customers the best food and guest experience known to man.”

There are three things Moe’s newbies should know: the crew will cry “welcome to Moe’s” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

Speaking of salsa, Moe’s has livened-up the salsa bar with the introduction of its new Smokin’ Hot Chipotle salsa and its Pineapple Cucumber salsa. The Smokin’ Hot Chipotle Salsa has fresh tomatoes blended with chipotle puree, diced onions and jalapenos, and a serious kick of fiery spices. The Pineapple Cucumber Salsa, brought back by popular demand, is a combination of sweet and savory with chunks of pineapple, diced cucumbers, jalapeno peppers, freshly chopped cilantro and a squeeze of lime juice.

For those looking to celebrate Cinco de Moe’s at the office or at home the week of May 5, Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-friendly, lower calorie). Check out www.moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #cincodemoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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MOE’S SOUTHWEST GRILL OFFERS $5 BURRITOS IN CELEBRATION OF #CINCODEMOES

Get a Collector’s Bobblehead Cup or Try one of Moe’s Two New Seasonal Salsas!

ATLANTA (April 8, 2013) — Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, is offering customers its signature Homewrecker burrito, chips and salsa for just $5 on Cinco de Moe’s, all day Sunday, May 5, 2013.

The Homewrecker is served with the customer’s choice of protein, including all-natural grass-fed steak, all-natural chicken breast, grain-fed pulled pork ground beef or organic tofu, sour cream and handmade guacamole from 100% Hass avocados and your choice of the more than 20 fresh, free ingredients.

“Cinco de Moe’s is always a fun day to celebrate our awesome food with our biggest fans,” said Paul Macaluso, Chief Marketing Officer of Moe’s Southwest Grill. “Customers can take advantage of our $5 burritos, order catering for their own Cinco party, or create a real-life version of a bobblehead with our Cinco de Moe’s collector’s cups.”

While supplies last, Moe’s is offering premium 32-oz. bobblehead collector’s cups that encourage customers to take pictures with their faces on top of the cups and post to their favorite social sites, including Instagram, Twitter and Facebook, tagging it with #cincodemoes.

Also making its debut in Moe’s at the salsa bar is two new seasonal salsas. The Smoky Triple Chili Salsa has fresh tomatoes blended with Serrano chilis with a black pepper bite and the Southwest Tapenade Salsa is Moe’s take on a traditional tapenade with fresh tomatoes, olives, onions and jalapenos.