Moe’s Southwest Grill® Celebrates Cinco de Moe’s™ with Launch of Moe-Rita™

Leading Southwestern Fast Casual Restaurant Expands Beverage Line-up with New Signature Drink

ATLANTA – May 2, 2017 – Moe’s Southwest Grill® is making a splash with the release of its newest beverage offering, the Moe-Rita™, now available at participating restaurant locations nationwide. The Moe-Rita is a delicious, family-friendly take on the traditional margarita. Available through Coca-Cola Freestyle, the Moe-Rita combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip that pairs perfectly with your favorite Moe’s meal.

The Moe-Rita kicks off the countdown to Cinco de Moe’s! Whether you’re celebrating the holiday at Moe’s, getting the highly anticipated free t-shirt or taking the party to your office or home, we’ve got you covered. Our catering options bring the fun to you and the Moe-Rita is no exception as the ultimate margarita mixer. Moe’s Catering is customizable so you can choose from any one of our fresh, flavorful options like all-natural chicken, grass-fed steak and organic tofu; plus, free chips and salsa with every order.

“At Moe’s, we are constantly exploring innovative ways to excite our fans’ taste buds and provide new menu items from burritos to beverages,” said Bruce Schroder, President of Moe’s Southwest Grill. “Partnering with The Coca-Cola Company to launch the Moe-Rita is the perfect way to kick off Cinco de Moe’s by delivering a refreshing new drink option that’s as unique as the guests we serve both in our restaurants and through catering.”

To celebrate the new menu item, Moe’s is inviting fans to mix it up with the Moe-Rita Mixers Summer Catering Contest. Enter to win by sharing your favorite Moe-Rita recipe with photos and description via Facebook and Twitter using the hashtag #MoeRitaMixer. Entries will be judged on originality and creativity, with one lucky winner selected to receive FREE Moe’s catering for up to 50 people. A winner will be announced on June 15th and can have their event anytime in the month of July 2017, just in time for a mid-summer fiesta. Visit moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and www.moes.com/catering for catering options. Connect with us on social via Instagram, Twitter, SnapChat and Facebook.

About Moe’s Southwest Grill®
Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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Moe’s Southwest Grill Celebrates Cinco de Moes with #MoesTakeover

Leading Southwestern Fast-Casual Restaurant Giving Away a Social Media Takeover and Free T-Shirts on May 5; Introduces New Ancho Lime Burrito Bowl

ATLANTA – April 25, 2016 – The countdown to Cinco de Moe’s™ is on. This year, Moe’s Southwest Grill® is asking fans, what do you do When Life Gives You Limes? One lucky fan who puts a twist on the famous saying by showing their creative “lime” juices, can win the opportunity to run Moe’s social media accounts. Think that might be you? Follow the steps below.

  • Step 1: Create an original social media post to promote Cinco de Moe’s. (Bonus points for incorporating our theme: When Life Gives You Limes)
  • Step 2: Tag your post with #MoesTakeover to enter.
  • Step 3: Visit your local Moe’s on May 5 to celebrate Cinco de Moe’s.

Selected based on originality and creativity, the winner, winner burrito dinner will be flown to Moe’s Headquarters in Atlanta for a one-of-a-kind opportunity to take over Moe’s social platforms (i.e. Facebook, Twitter, Instagram, Snapchat, Vine) for the day, infusing their content-curating style with Moe’s signature social media irreverence while engaging with more than 535,000 followers. Contest begins Monday, April 25 and ends Thursday, May 5. See www.moes.com for official rules.

Join the Cinco de Moe’s celebration! On May 5, all participating Moe’s locations will be passing out free Cinco de Moe’s t-shirts to the first guests in line, while supplies last.

“Cinco de Moe’s is, hands down, one of our favorite days of the year. It’s an all day celebration of our fans and their love of Moe’s,” said Dominic Losacco, Global VP of Marketing for Moe’s. “This year, we wanted to give our loyal fans a chance to show us their creativity and reward them with the social media experience of a lifetime.”

Paying homage to their When Life Gives You Limes theme, Moe’s has introduced their latest limited time offering, the Ancho Lime Bowl, a burrito bowl served with all-natural chicken tossed in ancho lime sauce on a bed of cilantro lime rice and black beans. Toppings include all-natural shredded cheese, pico de gallo, handcrafted guacamole, and a squeeze of fresh lime.

There are three things Moe’s newbies should know: the crew will cry “Welcome to Moe’s”® when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly awesome ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

For those looking to celebrate Cinco de Moe’s at the office or at home the week of May 5, Moe’s offers one-of-a-kind caterings filled with flavorful options that please even the pickiest of eaters (vegetarian, gluten-friendly, lower calorie). Check out www.moes.com/catering for more information.

Visit www.moes.com to find a store nearest to you and connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #cincodemoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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Moe’s Southwest Grill Introduces New Spicy Guacamole, Offers FREE Side on Cinco de Moe’s

Spicy Guac available to purchase for a limited time beginning May 6

ATLANTA, GA (April 29, 2014) Moe’s Southwest Grill®, the fun, engaging fast-casual restaurant best known for its fresh, made-to-order southwest fare, is kicking things up a notch on the heat scale by introducing its new spicy guacamole and treating guests to a FREE 2 oz. serving all day on May 5, 2014 – better known as Cinco de Moe’s.

Moe’s new spicy guacamole is made fresh, in-house with Hass avocados, tomatoes, cilantro, habanero peppers, garlic, lime juice and jalapeños. Guests are encouraged to enjoy it with their entrée or paired with freshly made tortilla chips.

“We always look forward to Cinco de Moe’s, a day we enjoy celebrating with our customers, so what better way than to give them a FREE sneak preview of our new spicy guacamole,” said Moe’s Executive Chef, Pat Peterson. “Our guests have been asking us to turn up the heat, so we added a kick of habanero pepper to spice up the flavor profile of a fan favorite.”

The first guests in line at all of Moe’s locations on Cinco de Moe’s will receive a free, highly-sought-after Cinco de Moe’s t-shirt. On May 6, the new spicy guacamole will be available for purchase as a side, to add on and spice up any entrée, and is also available to add to catering orders for a limited time through August 24 at all Moe’s locations.

Visit www.moes.com to find a store nearest to you and connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #cincodemoes.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

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MOE’S SOUTHWEST GRILL OFFERS $5 BURRITOS IN CELEBRATION OF #CINCODEMOES

Get a Collector’s Bobblehead Cup or Try one of Moe’s Two New Seasonal Salsas!

ATLANTA (April 8, 2013) — Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, is offering customers its signature Homewrecker burrito, chips and salsa for just $5 on Cinco de Moe’s, all day Sunday, May 5, 2013.

The Homewrecker is served with the customer’s choice of protein, including all-natural grass-fed steak, all-natural chicken breast, grain-fed pulled pork ground beef or organic tofu, sour cream and handmade guacamole from 100% Hass avocados and your choice of the more than 20 fresh, free ingredients.

“Cinco de Moe’s is always a fun day to celebrate our awesome food with our biggest fans,” said Paul Macaluso, Chief Marketing Officer of Moe’s Southwest Grill. “Customers can take advantage of our $5 burritos, order catering for their own Cinco party, or create a real-life version of a bobblehead with our Cinco de Moe’s collector’s cups.”

While supplies last, Moe’s is offering premium 32-oz. bobblehead collector’s cups that encourage customers to take pictures with their faces on top of the cups and post to their favorite social sites, including Instagram, Twitter and Facebook, tagging it with #cincodemoes.

Also making its debut in Moe’s at the salsa bar is two new seasonal salsas. The Smoky Triple Chili Salsa has fresh tomatoes blended with Serrano chilis with a black pepper bite and the Southwest Tapenade Salsa is Moe’s take on a traditional tapenade with fresh tomatoes, olives, onions and jalapenos.

Moe’s Southwest Grill Celebrates Cinco de Moe’s on May 5

Popular burrito joint invites guests to celebrate with free and discounted offers all day

ATLANTA, Ga. (April 24, 2012) – Everyday Moe’s gives guests the freedom to choose from more than 20 fresh, free ingredients and a variety of protein options including all-natural chicken, 100 percent sirloin grass-fed steak, grain-fed pulled pork and organic tofu, but on Cinco de Moe’s – they go crazy in celebration of the countless ways guests can build the perfect Moe’s burrito by offering a great deal all day long.

Moe’s invites guests to join in celebrating Cinco de Moe’s on all day on Saturday, May 5. Be one of the first 100 guests in line at 11 a.m. and receive a free limited edition 2012 Cinco de Moe’s t-shirt at participating locations nationwide.

Festivities vary by location, but below are a few irresistible specials to get your mouth watering!

  • Enjoy any burrito, chips and salsa for $3 all day at Moe’s locations in Ashland, KY; Atlanta, GA; Blacksburg, VA; Edgewater, NJ; Florence, SC; Hoffman Estates, IL; Lynchburg, VA; Athens, GA; Columbus, GA; Richmond, VA.
  • Enjoy any burrito for $3 with purchase of a regular drink all day at Moe’s locations in Harrisburg, PA.
  • Enjoy any junior burrito, chips, salsa and a drink for $3 and any regular burrito, chips and salsa for $4 all day at Moe’s locations in Deer Park, IL.
  • Enjoy any burrito, chips and salsa for $3.99 all day at Moe’s locations in Plymouth/Hanover, MA.
  •  Enjoy any burrito, chips and salsa for $4.99 all day at Moe’s locations in Jacksonville, FL.
  • Enjoy any burrito, chips and salsa for $5 all day at Moe’s locations in Green Bay, WI; Normal, IL; Orlando, FL; Philadelphia, PA; Tallahassee, FL; Vermont / Northern New England.
  • Enjoy any burrito, chips, salsa and a drink for $5 at Moe’s locations in Chelmsford, MA; Fargo, ND; Tampa Bay Area.
  • Enjoy a Joey Bag of Donuts burrito, chips, and salsa and for $5 at Syracuse, NY.
  • Enjoy any menu item except fajitas (two tacos for $5), chips, and salsa for $5 at Moe’s locations in Miami, FL; Doral, FL; Kendal, FL; Ft. Lauderdale, FL; Tamarac, FL; Davie, FL; Wellington, FL; Coral Springs, FL; Sunrise, FL; Boca Raton, FL.
  • Enjoy any burrito, chips, and salsa for $5.99 at South Windsor, CT.
  • Enjoy any burrito, chips, salsa and a drink for $5.99 at Moe’s locations in Cape Coral, FL; Ft. Myers, FL; Estero, FL; Port Charlotte, FL; Naples, FL.
  • Buy one burrito, get one free with the purchase of two large drinks at the Moe’s restaurants in Columbia, SC; Augusta, GA; Nashville, TN.
  • Enjoy a free kid’s meal with purchase of entrée at Moe’s locations in Raleigh, NC; Wilmington, NC; Fayetteville, NC.

To learn what specials may be offered at your nearest location, visit http://www.moes.com to find and call your local Moe’s.

Moe’s Southwest Grill Celebrates Cinco de Moe’s on May 5

 Popular burrito joint invites guests to celebrate with free and discounted offers all day

ATLANTA, Ga. (May 2, 2011) – Everyday Moe’s gives guests the freedom to choose from more than 20 fresh, free ingredients and a variety of protein options including all natural chicken, 100 percent sirloin grass-fed steak, grain-fed pulled pork and organic tofu, but on Cinco de Moe’s – they go crazy in celebration of the countless ways guests can build the perfect Moe’s burrito by offering a great deal all day long.

Moe’s invites guests to join in celebrating Cinco de Moe’s on Thursday, May 5 from 11 a.m. until 9 p.m.

Festivities vary by location, but below are a few irresistible specials to get your mouth watering!

  • Enjoy any burrito, chips and salsa for $3 all day at Moe’s locations in Atlanta, GA; Greensboro, NC; Jacksonville, FL; Florence, SC; Richmond, VA and Roanoke, VA. 
  • Enjoy a chicken Joey Bag of Donuts burrito, chips and salsa for $3 at locations in Chattanooga, TN; Charlotte, NC; Raleigh, NC and Huntsville, AL.
  • Enjoy any burrito, chips, salsa and a drink for $5 at Tampa, FL and Orlando, FL locations.
  • Buy one meal, get one free with the purchase of two large drinks at the Moe’s restaurants in Birmingham, AL and Greenville, SC.
  • Enjoy a free side of queso or guacamole with any purchase at Moe’s locations in Hampton Roads, VA; Norfolk, VA and Williamsburg, VA.
  • Enter to win Free Burritos for a Year at Moe’s locations in Nashville, TN.
  • Be one of the first 100 guests in line and receive a free limited edition Cinco de Moe’s t-shirt at Moe’s locations in the following cities: West Hartford, CT; Hartford, CT; Glastonbury, CT; Long Island, NY; Philadelphia, PA; Staten Island, NY; Mahwah, NJ; Pompton Plains, NJ and Washington, DC.
  • Enjoy any burrito for $4 or any junior for $3 at Moe’s locations in Chicago, IL.

 

To learn what specials may be offered at your nearest location, visit http://www.moes.com to find and call your local Moe’s.

Hey Atlanta, On May 5 Celebrate Cinco de Moe’s with $3 Burritos

WHAT: Regardless of whether you want one ingredient or all 25, Moe’s will roll your burrito the way you like it for $3 all day on May 5. It’s all to celebrate burrito independence, or as the folks at Moe’s would say, Cinco de Moe’s. 

WHERE: At all 67 Atlanta-area Moe’s Southwest Grill restaurants. 

WHEN: Wednesday, May 5 from 11 a.m. until 9 p.m.

WHY: Moe’s gives guests the freedom to choose from over 25 fresh ingredients and a variety of protein options including grilled chicken, sirloin steak, pulled pork, ground beef and seasoned tofu everyday, but on Cinco de Moe’s – they go crazy in celebration of the countless ways guests can build the perfect Moe’s burrito by offering a great deal all day long.