Moe’s Southwest Grill Partners with MonkeyMedia Software for Catering Online Ordering and CRM

ATLANTA – May 19, 2014 – Moe’s® Southwest Grill, the restaurant franchise known for its southwest fare, has partnered with MonkeyMedia Software to deploy MonkeyCatering™  and MonkeyOnlineOrdering™ as the technology tools to support its catering online ordering and database platforms system wide.

Moe’s tested MonkeyMedia’s catering software for two years with a pilot group of both franchise and corporate-owned locations, in cities like Atlanta, Indianapolis, Miami, Nashville, New Jersey, and Washington, D.C., among others. All success criteria, including sales growth, functionality, ordering benchmarks and test partner feedback were met.

“During the pilot program, Monkey Media proved to be an excellent partner, and with the support of our franchise council and Catering Committee members, we’re looking forward to launching their platform to help drive catering sales across our more than 500 locations,” said Jamie Schlef, Moe’s director of catering.

Moe’s and MonkeyMedia are developing a roll-out plan for June 2014 that will improve organization and efficiency of franchise partners’ catering business and increase catering sales by providing consumers online access to Moe’s catering offerings.

“This agreement stems from the many years we have spent getting to know the Moe’s executive leadership team and we are proud to be their off-premise catering strategy, education and software partners of choice,” said Erle Dardick, founder and CEO, MonkeyMedia Software and MMS Catering Institute. “We are now setting up the Moe’s off-premise catering experience to be one of unparalleled success among its competitors and the industry.  We look forward to being part of their catering sales success in the years to come.”

 About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online atwww.moes.com.

About MonkeyMedia Software

MonkeyMedia Software helps multi-unit restaurant operators increase sales through its off-premise business channel.  Using its turnkey Get Catering and Grow Sales!™ system (Strategy, Education, Software), MonkeyMedia Software works closely with each Brand’s Executive Team to drive strategic alignment, provide education for team members, and deploy enterprise software platform to service and support the off-premise business channel.

MonkeyMedia Software’s enterprise software platform, MonkeyCatering™, features an enterprise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for real-time visibility and results-based decision-making.

Feed Your Customers Where They LIVE, WORK & PLAY™. Let’s talk catering.

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Moe’s Southwest Grill Opens Milestone 500th Restaurant

Fast Casual Mexican Franchise Leader Celebrates Opening with Nationwide Free Burrito Deal 

ATLANTA – June 4, 2013 – Moe’s Southwest Grill®, a leader in the fast-casual Mexican space, is celebrating its 500th restaurant, with the newest Moe’s opening in New York City. Moe’s has reached the milestone in just over 10 years, averaging about one opening per week in that span.

To celebrate the 500th and to thank customers for their loyalty, all Moe’s restaurants nationwide will offer a free burrito with the purchase of a large drink from Tuesday, June 4 through Friday, June 7. Orders must be placed online or through Moe’s mobile app. Go to moes.com for the promo code and details on how to redeem.

“This really is an exciting time in our brand’s history, expanding across the country, entering new markets and opening our 500th location, with plans for at least another 50 this year,” said Moe’s Southwest Grill President Paul Damico. “We share this milestone and our successes with our dedicated franchise partners and their hardworking crew members, and of course with our loyal guests, who regularly enjoy their one-of-a-kind meals at Moe’s.”

The 500th restaurant at 367 3rd Ave. is Moe’s second Manhattan location, following the Midtown East opening in January; a third is slated to open later this summer. New York-based Group 51 was the first to sign a multi-unit deal in Manhattan, including these three locations, and has plans to quickly expand the thriving brand. The owners, both longtime New Yorkers, parlayed their experience in other business ventures into an agreement with Moe’s.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Moe’s Southwest Grill Opens New Opry Mills Mall Location with “Pay What You Want” Day

Popular fast-casual burrito joint opens March 7, Proceeds Benefit Boys and Girls Club of Middle Tennessee and the Junior Diabetes Research Foundation 

NASHVILLE, TN – (March 7, 2012) – “Welcome to Moe’s” will soon be heard in the Opry Mills Mall when Moe’s Southwest Grill opens at 433 Opry Mills Drive, on Thursday, March 7, 2013. The seventh location to open in Middle Tennessee, this Moe’s is celebrating its grand opening and giving back to the community with “Pay What You Want” day on Friday, March 8 where customers make a donation in any amount they choose in exchange for their meal. All proceeds collected will benefit the Middle Tennessee Boys and Girls Club and the Junior Diabetes Research Foundation. In addition, Moe’s will be giving away more than $1000 worth of gift cards and food items and on Saturday, March 9 and Sunday, March 10, sides of Moe’s famous Queso will be free.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Moe’s Southwest Grill opened its first Middle Tennessee restaurant more than eight years ago in Cool Springs. That location, along with Spring Hill, Brentwood, Murfreesboro, Harding Road and West End in Nashville, makes the Opry Mills location franchise partner Scott Portis’ seventh Moe’s.

This location will be open Monday through Sunday 10 a.m. – 9 p.m. For more information guests may call (615) 823-6450.

Paul Macaluso Promoted to Chief Marketing Officer of Moe’s Southwest Grill

ATLANTA – Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has promoted Paul Macaluso to Chief Marketing Officer, a newly created role at the company. In addition to overseeing the brand marketing, field marketing and public relations functions, Macaluso’s responsibilities will expand to include catering and creative services.

“When he joined Moe’s a year and a half ago, Paul made an immediate impact by developing strong relationships with both the internal team and our franchise partners,” said president of Moe’s Paul Damico. “By leveraging his restaurant experience and consumer insights knowledge, he has strengthened our brand positioning, identified key growth drivers and developed his team, leading the brand to significant increases in our comp sales.”

Macaluso believes in strong collaboration with franchise partners and has worked closely with the franchise community, gaining full endorsement to purchase national media this year, a first for the brand.  Together they built a plan that will rapidly expand Moe’s national media presence over the next five years.

“Moe’s is a young, growing brand that has a lot of passion for its food, customers and its people; I’m really fortunate to be a part of this brand during a time when the team is working hard to reach milestones and break records,” said Macaluso.

Macaluso has more than 20 years of restaurant marketing experience, serving in a variety of Operations, HR and Marketing positions for Taco Bell Corp., then as Director of Product Marketing for Burger King Corporation, and prior to joining Moe’s as Vice President of Marketing, he served as Vice President of Daypart and Product Marketing for Sonic in Oklahoma City, OK.

CBS’s Hit Series “Undercover Boss” Takes Moe’s President Paul Damico through Journey inside Franchise Operations

New Episode of Emmy Award-Winning CBS Reality Series to be broadcast Friday, Jan. 18 

ATLANTA – Jan. 8, 2012 – Foodservice industry veteran and President of Moe’s Southwest Grill®, Paul Damico, will have his personal and professional journey spotlighted this week on the hit CBS series “Undercover Boss.” The show airs Friday, January 18 (8pm/7c) on the CBS Television Network.  

“It’s not every day you’re given the opportunity to take an inside look at your business without any filters. I wanted a chance to see why Moe’s is standing out in the marketplace and what we can improve on as a leader in the fast casual restaurant industry,” said Damico. “I walked away from this experience extraordinarily proud of our crew members and the operations team throughout our restaurant organization.”

Damico’s decision to participate in “Undercover Boss” comes as Moe’s, the fast-growing restaurant franchise best known for its flavorful southwest fare and fun and engaging brand culture, is experiencing tremendous growth and fine-tuning operations to ensure long-term success of the brand, which was established in 2000. Damico was named president of Moe’s Southwest Grill in 2008 after a long foodservice industry career with companies like SSP America, FoodBrand, LLC, and Host Marriott Service Corporation, all industry leaders in the restaurant business.

He and other Moe’s leaders will take what Damico learned and continue to build on the experience. Jobs Damico participated in during the show include food preparation with a shift supervisor, working the register with a general manager, going on sales calls with a catering director and rolling burritos with a line cook.

Each week, the Emmy Award-winning “Undercover Boss,” in its fourth season, follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.

Moe’s is part of FOCUS Brands, a restaurant group with a robust international infrastructure that currently supports more than 1,000 locations in more than 60 countries and is poised to support significant international growth for Moe’s Southwest Grill.

Media can access photos from the episode at the following link: http://www.cbspressexpress.com/cbs-entertainment/shows/undercover-boss/photos/?episode=1751

Moe’s Southwest Grill New Tallahassee Grand Opening

Popular fast-casual burrito joint opens on Dec. 20

Tallahassee, FL (December 17, 2012) – “Welcome to Moe’s!” will soon be heard throughout Tallahassee when Moe’s Southwest Grill opens in the Mahan Village shopping center at 3122 Mahan Drive, Suite 1101, on Thursday, Dec. 20.

“We are very excited to open in Mahan Village and bring Moe’s to the eastside of Tallahassee”, said Rob Atkisson, Franchise Owner of the four Moe’s in Tallahassee. “I used to live off Buck Lake Road and always felt there was a need for more Southwest options. The area has a fantastic mix of family and professional clientele.”

Ranked #1 in the Fast Casual Mexican Category by Entrepreneur in 2011, Atlanta based Moe’s Southwest Grill’s serves fresh made-to-order burritos and southwest fare in a fun and laid back environment. When you walk by Watertown’s newest burrito joint the first thing you’ll hear is a familiar “Welcome to Moe’s!” It’s more than a greeting; it’s a way of life for the folks who customize each meal fresh to order right in front of the guest.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

This location will offer a Kids Eat Free Day on Monday nights after 3 p.m., as well as a 10% military discount.

Moe’s in Tallahassee will be open Monday through Sunday from 11 a.m. to 10 p.m. For more information guests may call (850) 765-5413.

Moe’s Southwest Grill New Hartford Grand Opening

Popular fast-casual burrito joint opens on Dec. 20

New Hartford, NY (December 17, 2012) – “Welcome to Moe’s!” will soon be heard throughout New Hartford when Moe’s Southwest Grill opens at 4632 Commercial Drive on Thursday, Dec. 20. Ranked #1 in the Fast Casual Mexican Category by Entrepreneur in 2011, Atlanta based Moe’s Southwest Grill’s serves fresh made-to-order burritos and southwest fare in a fun and laid back environment.

When you walk by New Hartford’s newest burrito joint the first thing you’ll hear is a familiar “Welcome to Moe’s!” It’s more than a greeting; it’s a way of life for the folks who customize each meal fresh to order right in front of the guest. All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

This location will offer a Moe Monday special which includes any chicken burrito, chips, and drink for $5, as well as a Kids Eat Free Day on Tuesday nights from 5 p.m. – close.

Moe’s in New Hartford will be open Sunday-Thursday from 11 a.m.- 9 p.m. and Friday & Saturday from 11 a.m. – 10 p.m. For more information guests may call 315-765-0007.