Moe’s Southwest Grill Opening New Location in Hickory, N.C.

Leading Southwest Fast-Casual Brand Offers 50 People Free Burritos for a Year, Announces Partnership with Hickory Crawdad’s Baseball and A Day Of Giving To A Local Charity

Hickory, N.C. – March 3, 2016 – Welcome to Moe’s!® Moe’s Southwest Grill®, the fast-casual restaurant best known for creating craveable burritos to order with fresh, flavorful ingredients, is opening their newest location in Hickory at 2038 US Highway 70 SE on March 10 at 11 a.m. and will be giving away free burritos for a year to the first 50 people in line. The free burritos for a year prize entitles each winner to one burrito per week for a year at the Hickory Moe’s.

The grand opening celebration will continue all day Saturday, March 12 with $3 burritos.  And on Saturday, March 19, Moe’s Hickory will host a “Day of Giving” donating 50 percent of proceeds to the Children’s Hope Alliance whose mission is to provide a safe, healing journey for hurting children and families in North Carolina.

In addition to the grand opening festivities, Moe’s has partnered with the Hickory Crawdads baseball team for the 2016 season.  Guests who eat at Moe’s receive a coupon for free parking at Crawdad’s baseball games and Crawdad’s fans who bring their ticket to Moe’s receive a free side of Moe’s Famous Queso with their purchase. Moe’s promotions are planned for each and every Crawdad game throughout the year.

The Hickory Moe’s is owned and operated by franchisee Jeff and Christine Steiner, who have been with Moe’s since 2011. The Steiner’s also own and operate numerous Five Guys Burgers and Fries locations throughout North Carolina and Tennessee.

“Moe’s is a rapidly growing brand with a loyal following across the country and we’re excited to invite the Hickory community to our newest location to enjoy our fresh, handcrafted food,” said Jeff Steiner. “We’re looking forward celebrating our rock star fans in a big way from the first day we open our doors.”

Grand Opening Schedule of Events

  • Thursday, March 10th 11:00am – Opening Day FREE burritos for a year – first 50 people in line!
  • Saturday, March 12th 11:00am – $3.00 Burritos ALL DAY
    • Pictures with Conrad The Crawdad & Big Moe The Burrito from 2:00 – 2:30 pm
  • Monday, March 14th – Moe Monday – $6.00 Burrito, Chips & Drink EVERY Monday
  • Tuesday, March 15th – Kid’s Eat Free Day EVERY Tuesday
  • Saturday, March 19th – Day of Giving – 50% of purchases to the Children’s Hope Alliance

There are three things Moe’s newbies should know: the crew will greet you with “welcome to Moe’s” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

Moe’s in Hickory will be open every day from 11 a.m. to 9 p.m. and remain open until 10 p.m. on Friday and Saturday.  For more information, guests may call (828) 449-8811 or visit Don’t forget to connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #welcometomoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit to learn more.



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