Moe’s Southwest Grill Opening New Location in Chapel Hill

Local Burrito Joint To Give Free Burritos for a Year to First 100 Guests

Chapel Hill, N.C. – (November 9, 2015) – Welcome to Moe’s!® Moe’s Southwest Grill®, the fast-casual restaurant best known for creating delicious burritos to order with fresh, flavorful ingredients, is opening their newest location in Chapel Hill, N.C. at 110 W. Franklin St. on November 12, 2015 at 11:00 AM. To celebrate the grand opening, the Chapel Hill Moe’s is offering its first 100 guests free burritos for a year. The free burritos for a year prize entitles each winner to one burrito per week at the Chapel Hill Moe’s.

The Chapel Hill Moe’s is owned and operated by franchisee, Jennifer Wade, who has been with Moe’s for 11 years. Wade serves as president of the Moe’s Triangle Advertising Co-Op and operates additional Moe’s locations at Crabtree Valley Mall and Triangle Town Center.

Wade renovated the historic 1937 Franklin St. building, which was previously a Pure Oil station with distinctive architectural features. She’s worked hard to retain the authentic character of the building, while also bringing it into the 21st century with wireless Internet connectivity, device plug-in stations and multiple TV’s.

“Chapel Hill is a special place, one with a unique and eclectic vibe that goes far beyond simply being a great college town,” Wade said. “It’s been an amazing experience to get to know this community and be involved in transforming such a unique space.”

The store is opening early on Wednesday, November 11 from 5 to 8 p.m. to host a fundraiser for UNC Lineberger Comprehensive Cancer Center. The Chapel Hill Moe’s is offering guests a burrito, side and drink for $5, with 100 percent of the net sales benefiting the local organization.

“We can’t think of a better way to introduce Chapel Hill to community to Moe’s than by inviting everyone out to help us raise money for UNC Lineberger Comprehensive Cancer Center,” said Wade.

The store will offer military personnel and students with a valid ID a 10 percent discount, in addition to offering specials Monday through Friday.

There are three things Moe’s newbies should know: the crew will cry “welcome to Moe’s” when you walk in the door (don’t be jolted – it’s normal), the most popular burrito is lovingly called the Homewrecker, and Moe’s Famous Queso is famous for a reason.

Each meal is created-to-order in a way that is as unique as the people Moe’s serves. With honestly good ingredients like all-natural chicken, grass-fed steak, organic tofu and handcrafted guacamole, Moe’s offers a wide variety of options to meet guest’s unique tastes and lifestyle. And no matter the meal, guests can always count on getting free chips and salsa.

Moe’s in Chapel Hill will be open Sunday through Thursday 11 a.m. – 10 p.m. and Friday and Saturday 11 a.m. – 12 a.m. For more information, guests may call (919) 914-6217 or visit Don’t forget to connect with Moe’s on Instagram, Twitter, Vine and Facebook, by tagging your posts and pics with #welcometomoes.

About Moe’s Southwest Grill®

Welcome to Moe’s!® Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit to learn more.



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