Moe’s Southwest Grill Opening New Location in Salisbury, Maryland

Leading Southwest Fast-Casual Brand Hosts Grand Opening Events for Local Colleges and Schools

Salisbury, Md. – March 16, 2015 – “Welcome to Moe’s!®” will soon be heard on the streets of Salisbury, Md. when Moe’s Southwest Grill® opens its doors at 11 a.m. on Friday, March 27 at 109 B Hampshire Road. To celebrate the opening of the new restaurant, the Salisbury Moe’s will host a series of community pre-opening events on March 25 and March 26.

On Wednesday, March 25, the Salisbury Moe’s will host an All You Can Eat fundraising dinner to benefit two area schools. Wicomico High School will receive 100 percent of the net sales made from 4:30 to 6:30 p.m. and Parkside High School’s junior class will receive 100 percent of the net sales from 6:30 to 8:30 p.m. As the name implies, guests can eat all the fresh and delicious Moe’s food they want for only $10.

On Thursday, March 26, the attention to community spirit and giving shifts to area colleges. From 11 a.m. to 3 p.m., the Salisbury Moe’s will host a special College V.I.P. Party for all students, faculty and staff of Salisbury University, University of Maryland Eastern Shore and Wor-Wic Community College. The first 75 customers through the door will receive free Moe’s burritos for a year* and the first 600 will receive a free Moe’s lunch**. In addition, free Moe’s spirit t-shirts will be given to the first 600 customers in line for the College V.I.P. Party.

Later that evening, Moe’s will host another $10 All You Can Eat pre-opening fundraiser to support two other area schools. The James M. Bennett High School junior class will receive 100 percent of the net sales made from 4:30 to 6:30 p.m. and the Delmar High School junior class will receive 100 percent of the net sales made from 6:30 to 8:30 p.m. The public is invited to join Moe’s in supporting the schools by attending the pre-opening fundraisers.

“We love making an immediate impact on the community by giving back even before we bring in a single dollar. It’s our way of saying we believe in this community, and we want to do our part to connect with its residents. I can’t think of a better way to do this than by inviting them in for a sneak peek and by partnering with local schools to help them raise funds,” commented Larry Wilson, Moe’s Southwest Grill franchisee. “We are so excited to join the Salisbury community and look forward to introducing everyone to the one-of-a-kind dining that is Moe’s.”

Larry Wilson owns several Moe’s restaurants throughout New York and Pennsylvania. This marks his first Moe’s Southwest Grill location in Maryland. Wilson was named Moe’s Top Franchisee worldwide last year for his aggressive expansion and the successful operation and growth of his stores. His successful business career in and out of Moe’s has most recently been highlighted in a feature story in the Press & Sun, which can be seen at: http://www.pressconnects.com/story/news/local/2014/10/09/larry-wilson-lives-deal/16913357/.

Moe’s has attracted national attention, with Bloomberg TV focusing on the company’s growth and expansion. To see the Bloomberg interview on what makes Moe’s better than the competition and on the company’s remarkable success, please go to: http://bloom.bg/1tgt0l2.  Moe’s Chief Marketing Officer, Paul Macaluso, was also featured in a CMO Perspectives article in Nation’s Restaurant News: http://nrn.com/cmo-perspectives/cmo-perspectives-paul-macaluso-moe-s-southwest-grill.

* Each winner will receive one (1) card (the “Prize Card”) which will entitle the winner to one (1) burrito per week, for fifty two (52) consecutive weeks, beginning on the date Sponsor awards the Prize Card to the winner; Prize Cards are valid only at the Awarding Restaurant and will not be accepted at other Moe’s Southwest Grill® locations.

** The free Moe’s lunch will include one free entrée and drink per customer, while supplies last.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at all of our locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets.  Please visit www.focusbrands.com to learn more.

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