Moe’s Southwest Grill Opening First West Texas Location

Leading Southwest Fast-Casual Brand Hosts Pay What You Want Day to Benefit Taylor County Sheriff’s Department

Abilene, Texas – Dec. 11, 2014 – “Welcome to Moe’s!” will soon be heard on the streets of Abilene when Moe’s Southwest Grill® opens at 4138 Ridgemont Drive on Thursday, Dec.18 at 11 a.m.

To celebrate the grand opening, the Abilene Moe’s invites guests to ‘Pay What You Want’ for their meal on Dec. 18, with 100 percent of the proceeds benefiting the Taylor County Sheriff’s Department through the purchase of a new police dog for its K-9 unit.

The Abilene Moe’s marks the first location in the west Texas area and is owned and operated by franchise partners Tammy Reese and Ruth Musgrave. The friends-turned-business partners bring more than 20 years of restaurant experience to the Moe’s brand with their restaurant group Reese-Musgrave Ventures. Long-term growth plans include bringing up to 12 new Moe’s restaurants to west Texas over the next several years.

“I have seen a strong following develop around Moe’s in nearby towns and I believe the Abilene community will be no exception,” said franchise partner Tammy Reese. “I am eager to open our doors and look forward to building long-lasting relationships with our guests and the community.”

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal made fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features options  for kids, vegetarians, vegans and those with a gluten sensitivity.

Moe’s also offers one-of-a-kind caterings filled with flavorful options that satisfy any appetite (vegetarian, gluten-free, lower calorie). Whether you’re hosting a party, business function or wedding, or you’re tailgating before a big game, Moe’s fresh, customizable catering options are the perfect addition.

Moe’s in Abilene will be open from 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday. For more information, guests may call (325) 704-6697, or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 550 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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