Moe’s Southwest Grill Grand Opening at The Shops at Stonewall

Popular fast-casual burrito joint opens on Aug. 21 with Pay What You Want Day benefitting JDRF

Gainesville, VA – August 18, 2014 – “Welcome to Moe’s!” will soon be heard in Gainesville when Moe’s Southwest Grill® opens at 8148 Stonewall Shops Square, #101 on Thursday, August 21. To celebrate the grand opening, guests will be treated to a Pay What You Want Day where customers make a donation in any amount in exchange for their meal, with 100 percent of the proceeds benefitting JDRF. JDRF is Moe’s national charitable partner and the leading global organization funding type 1 diabetes research.

“Residents in the Washington D.C. area have come to love Moe’s and I believe the suburban Gainesville community will also enjoy our fun, family-friendly atmosphere,” said Franchise Partner Frank Maresca. “This grand opening is a great opportunity for us to introduce our quick, fresh, customizable meals to a new community while also giving back to a cause I’ve been personally invested in for many years, along with Moe’s on a national level, having donated more than $500,000 since 2007.”

Moe’s Gainesville is owned and operated by Guac & Roll, LLC, a franchisee group led by partners Brad Chasteen, Frank Maresca and Steve Taylor. The team recently signed a deal to develop a total of 25 stores throughout the D.C. area and this will be the fifth restaurant they’ve opened as a result of this deal thus far.

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal made fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Moe’s in Gainesville will be open Monday through Saturday from 11 a.m. to 9 p.m and Sundays from 11 a.m. to 8 p.m. For more information, guests may call (703) 722-9115 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 550 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

 About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

About JDRF

JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until we achieve a world without T1D. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D. As the largest charitable supporter of T1D research, JDRF is currently sponsoring $568 million in scientific research in 17 countries. For more information, please visit jdrf.org.

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