New Moe’s Southwest Grill to open April 24 in Rome, NY

Newest Moe’s – located in former Five Guys Burgers & Fries restaurant – to open with fundraiser for local school

Rome, NY (April 21, 2014) The expansion of Moe’s throughout Central New York continues with the newest Moe’s Southwest Grill location opening in Rome, N.Y. on April 24th.  The new Moe’s, located at 1877 Black River Blvd North in the Plaza at Black River, is completing final renovations to the old Five Guys Burgers & Fries restaurant that occupied the space previously.  To help celebrate the opening, Moe’s will be doing a pre-opening VIP grand opening lunch from 11 a.m. – 2 p.m. and a VIP grand opening dinner from 5 p.m. – 8 p.m. on Wednesday April 23rd with a suggested donation of $10 to support the Rome Free Academy High School.

“During high school, many of the beginning milestone events of one’s life take place,” said Larry Wilson of Moe’s Southwest Grill. “We want to help make those events a little more memorable with a massive fundraising event for Rome Free Academy High School.  Our Moe’s restaurants have always been very big on giving back to the communities we serve and helping raise funds for a lot of charities and other non-profit organizations.  We look forward to continuing the same tradition here in Rome.”

The Rome Moe’s Southwest Grill marks the 11th Moe’s restaurant for Larry Wilson, franchise owner of Moe’s Southwest Grill and founder/owner of Hoopla Frozen Yogurt.  The company recently opened a location in Liverpool and Utica the end of last year and continues to aggressively expand throughout the Northeast.  Recognized for his community giving and exemplary performance with the Moe’s brand, Larry Wilson was awarded the highest honor of Franchisee of the Year earlier this year at the annual FOCUS Brands convention in San Antonio.  Wilson plans to open several more stores this year throughout the Northeast and is in the process of identifying suitable Moe’s and Hoopla locations.

“The Moe’s brand is one that has been well embraced nationwide and welcomed in the communities in which we open.  Our initiative is on finding suitable locations throughout the Northeast where Moe’s Southwest Grill and Hoopla Frozen Yogurt can best serve customers who don’t have tasty, healthy options for their dining and dessert preferences.  Our restaurants provide that along with a family friendly atmosphere that is great for the entire family.  There are a lot of communities still out there who are underserved and we invite those who are part of this group to contact us so we can explore getting a location in your area,” commented Larry Wilson.

All of the Moe’s locations in central New York are locally owned and operated; the company has a goal of raising $75,000 for local community groups and charities this year.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh ingredients, the menu also features kids, vegetarian, vegan and gluten-free options.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at



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