National media buy, increase in digital spend prompts focus on mobile
ATLANTA, GA (April 16, 2014) –Moe’s Southwest Grill®, the fun, engaging fast-casual restaurant best known for its fresh, made-to-order southwest fare, launched a brand new Moes.com web and mobile site. The company launched its first ever National Media campaign in 2013, increasing traffic to Moes.com by 30%; with another National media buy and an increased digital spend both beginning next week, Moe’s is prepared to welcome customers to a digital platform that represents Moe’s irreverent brand, provides an enhanced user-experience and is built with responsive design to make accessing the site from mobile devices a seamless experience.
“With an increased digital spend of 603% and a good portion of click-throughs coming from mobile, we realized the importance of enhancing the user experience across all devices,” said Moe’s Chief Marketing Officer, Paul Macaluso. “When someone comes to Moes.com, they can find what they need quickly, whether it’s locating a Moe’s, checking out our menu or looking up nutritional information.”
The new website and mobile site features a fresh new look and feel with lifestyle photography representative of the family-friendly and welcoming environment guests are accustomed to and food photography reflective of its mouth-watering menu items and fresh ingredients. Visitors can expect an enhanced user experience with simplified navigation and responsive design that provides an optimal viewing experience across a wide range of devices.
The first television flight of Moe’s 2014 National Media buy runs from April 21 to May 18 and the digital portion runs from April 21 to June 1.
About Moe’s Southwest Grill®
Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at its more than 500 locations in the U.S. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.
Filed under: National News | Tagged: "Moe's Southwest Grill", digital, digital platform, enhanced, fast casual, fresh, mobile site, mobile-friendly, Moes.com, national media, new, new design, user-friendly, website |