Moe’s Southwest Grill Opening First Location in Kalamazoo

KALAMAZOO, Mich. – Oct. 16, 2013 – “Welcome to Moe’s!” will soon be heard on the streets of Kalamazoo when Moe’s Southwest Grill® opens at 4206 Stadium Drive on Thursday, Oct. 17, just east of Route 131. This is the very first Moe’s in Kalamazoo, which is owned by franchisees Joyce Lunsford and Greg Molter.

Lunsford is the owner of franchise group Trigo Hospitality, which is based in St. Joseph and earlier this year announced a deal to bring 25 Moe’s restaurants to the western Michigan area. They currently own two stores, one in St. Joseph and one in Grand Rapids, and Kalamazoo will be the third in operation followed by a fourth in Portage in December.

The new restaurant in Kalamazoo is 2,600 square feet and will seat more than 80 guests and employ up to 35 local residents. To add excitement on opening day, every guest will receive a free cup of Moe’s Famous Queso with the purchase of a meal, which will continue throughout the first week of business.

“Moe’s has a growing presence in western Michigan and it’s time Kalamazoo residents got a chance to try the delicious food and experience the fun atmosphere of our restaurants,” said Trigo’s VP of Marketing, Brian Cronkrite. “We know this restaurant will do well, especially with hungry students at Western Michigan University nearby.”

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos, packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. Moe’s in Kalamazoo will be open from 10 a.m. to 11 p.m. Monday-Saturday and from 10 a.m. to 10 p.m. on Sunday. For more information, guests may call 269-544-7000 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500 locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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