Moe’s Southwest Grill Opening First Location in Auburn

Leading Southwest Fast-Casual Brand Offering Free T-shirts and Drawing for a Free Burrito a Week for the Rest of the Year on July 18


AUBURN, N.Y. – July 11, 2013 – “Welcome to Moe’s!” will soon be heard on the streets of Auburn, when Moe’s Southwest Grill® opens its first location in the area at 217 Grant Avenue in Auburn Plaza on July 18. As a bonus, the first 50 customers will be treated to a free t-shirt on opening day. In addition, the following 100 customers will be entered to win one free burrito with a drink per week for the rest of the year. This giveaway will also be extended to Moe’s Southwest Grill Auburn, N.Y. Facebook followers at the end of their first week of business.


This is the second Moe’s Southwest Grill location opened under M2R Management within the past year; they also have a location in Watertown, N.Y. and are looking forward to expanding further into the Central New York market.


“Moe’s has a growing presence across the U.S., and it’s time Auburn residents got a chance to try the delicious food and experience the fun atmosphere of our restaurants,” said Roger Wagner, Operating Partner. “Soon, everyone in Auburn will be looking forward to hearing our famous ‘Welcome to Moe’s!’ greeting when they walk in the door.”


“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos, packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.


Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.


Ranked No. 1 in the Fast Casual Mexican Category by Entrepreneur in 2011, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. Moe’s in Auburn will be open from 11 a.m. to 10 p.m. every day. For more information, guests may call 315-702-8220 or visit

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