Moe’s Southwest Grill Opens in Grand Rapids

Popular fast-casual burrito joint opens May 23

Grand Rapids, MI – May 20, 2013 – “Welcome to Moe’s!” will soon be heard a lot more frequently throughout Grand Rapids when Moe’s Southwest Grill® opens at 2739 E. Beltline Ave SE on May 23.

“Moe’s has a growing presence across the U.S., and we’re excited to bolster the presence in Grand Rapids so people get a chance to try the delicious food and experience the fun atmosphere of Moe’s,” said local owner Joyce Lunsford, Owner of Trigo Hospitality.

“Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos, packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch-screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet or low-calorie and 90 caffeine-free beverages, 80-plus unique brands offered nowhere else, and many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

The restaurant is part of a 25-store deal signed by St. Joseph restaurateur Joyce Lunsford. In January 2012, Lunsford signed an agreement that will bring 25 new restaurants – and hundreds of jobs – to Michigan, Indiana and Ohio by 2020. She will operate the restaurants with business partner and local resident Greg Molter. As part of the development agreement, new Moe’s Southwest Grill restaurants will also open throughout Michigan in Battle Creek, Holland, Kalamazoo, Muskegon, Midland, Mt. Pleasant, Saginaw and Big Rapids.

Trigo Hospitality currently operates 32 Pizza Hut® locations in Southwest Michigan and five Sonic® Drive-In restaurants.

Ranked No. 1 in the Fast Casual Mexican Category by Entrepreneur in 2011, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. Moe’s in Grand Rapids will be open from 10 a.m. to 10 p.m. Monday through Sunday. For more information, guests may call (616) 285-3333 or visit


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