ATLANTA – Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has promoted Paul Macaluso to Chief Marketing Officer, a newly created role at the company. In addition to overseeing the brand marketing, field marketing and public relations functions, Macaluso’s responsibilities will expand to include catering and creative services.
“When he joined Moe’s a year and a half ago, Paul made an immediate impact by developing strong relationships with both the internal team and our franchise partners,” said president of Moe’s Paul Damico. “By leveraging his restaurant experience and consumer insights knowledge, he has strengthened our brand positioning, identified key growth drivers and developed his team, leading the brand to significant increases in our comp sales.”
Macaluso believes in strong collaboration with franchise partners and has worked closely with the franchise community, gaining full endorsement to purchase national media this year, a first for the brand. Together they built a plan that will rapidly expand Moe’s national media presence over the next five years.
“Moe’s is a young, growing brand that has a lot of passion for its food, customers and its people; I’m really fortunate to be a part of this brand during a time when the team is working hard to reach milestones and break records,” said Macaluso.
Macaluso has more than 20 years of restaurant marketing experience, serving in a variety of Operations, HR and Marketing positions for Taco Bell Corp., then as Director of Product Marketing for Burger King Corporation, and prior to joining Moe’s as Vice President of Marketing, he served as Vice President of Daypart and Product Marketing for Sonic in Oklahoma City, OK.
Filed under: National News | Tagged: advertising, Burrito, burritos, Catering, chief marketing officer, CMO, field marketing, franchise partners, fresh, marketing, marketing department, Moe's, PR, promotion, restaurant franchise |