Moe’s Southwest Grill to Open in St. Joseph

Popular fast-casual burrito joint opens August 16, first of 25 new locations in Midwest

St. Joseph, Mich.  (August 16, 2012) – “Welcome to Moe’s®!” will soon be heard throughout St. Joseph when Moe’s Southwest Grill® opens at 3260 Niles Road on Thursday, August 16. The new restaurant marks the first of 25 new locations that local restaurateur Joyce Lunsford, Owner of Trigo Hospitality, will open throughout the Midwest. Moe’s Southwest Grill serves fresh made-to-order burritos and southwest fare in a fun and laid back environment.

When you walk by St. Joseph’s newest burrito joint, the first thing you’ll hear is a familiar “Welcome to Moe’s!” It’s more than a greeting; it’s a way of life for the folks who customize each meal fresh to order, right in front of the guest.

All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and unlimited salsa from Moe’s fresh salsa bar. While Moe’s Southwest Grill is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, and low-calorie options. At the same time, the menu boasts a wide variety of vegetarian and vegan offerings many of which feature organic tofu. Moe’s also offers all natural cage-free chicken, grain-fed steroid-free pulled pork, both with no hormones added, and 100% grass-fed steak.

After eating at a Moe’s in Grand Rapids, Lunsford and her team at Trigo Hospitality enjoyed the food so much, they wanted to the first to bring Moe’s to St. Joe. In January 2012, Lunsford signed an agreement that will bring 25 new restaurants – and hundreds of jobs – to Michigan, Indiana and Ohio by 2020. She will operate the restaurants with business partner and local resident Greg Molter.

As part of the development agreement, new Moe’s Southwest Grill restaurants will also open throughout Michigan in Grand Rapids, Battle Creek, Holland, Kalamazoo, Muskegon, Midland, Mt. Pleasant, Saginaw and Big Rapids.

Trigo Hospitality currently operates 32 Pizza Hut® locations in Southwest Michigan and five Sonic® Drive-In restaurants. Her franchise group recently sold the 22 Panera Bread® restaurants they operated in Michigan and Ohio.

Guests can also try the new Coca-Cola Freestyle® soda fountain at the new Moe’s in St. Joseph. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 125 regular and low-calorie beverage brands –including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

The Moe’s Southwest Grill restaurant in St. Joseph will be open every day of the week from 10:30 a.m. to 11:00 p.m. For more information or to place a catering order call (269) 556-1155.


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