Moe’s Video Contest Lets Fans Express Their Love for Queso

ATLANTA, Ga. (June 17, 2010) – Moe’s Southwest Grill is encouraging their fans to express themselves and their love for Moe’s hot, flavorful, melted white cheese sauce, by entering the I Love Queso Video Contest at www.ilovequeso.com.

Moe’s is accepting videos no longer than one minute in length and 50 MB in file size from today until August 1. A panel of Moe’s judges will consider originality, quality, humor and sincerity – yes, the genuine expression of love for Moe’s queso is part of the criteria – and will award one winner $1,000 and free Queso for a year and five finalists free Queso for a year.

“We created ilovequeso.com not only to host a video contest, but also to create a permanent home for one of our best-loved products,” says Joel Bulger, vice president of marketing for Moe’s. “The site is intended to live beyond this promotion and serve as a place for Queso fanatics to engage with the brand, express themselves, share content and hopefully, have some fun.”

Remember the obsessive, all-consuming, can’t-stop-doodling-his-name-on-everything-in-sight feeling of middle school love? The I Love Queso campaign was designed with that feeling in mind with the hopes of sparking nostalgia, a smile and some inspiration for the next great online video. For more information including the official rules, please visit www.ilovequeso.com.

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