Moe’s Southwest Grill Signs Nationwide Agreement with Sodexo

ATLANTA, GA (May 17, 2010) – After signing a record number of multi-unit deals for franchises in strip malls and other traditional sites, Moe’s Southwest Grill will also rapidly increase the brand’s presence in non-traditional venues through an agreement with Sodexo, Inc. leading provider of quality of life solutions in education, government, healthcare and corporate settings, to open Moe’s restaurants in Sodexo-operated locations.

Moe’s Southwest Grill, the fast-casual franchise known for fresh made-to-order burritos, quesadillas and more, has more than 400 restaurants in 34 states and Canada. Of those, 20 locations currently operate in non-traditional venues. The Sodexo announcement is part of a plan that will triple that amount in the next five years.

“It’s a testament to the strength of the Moe’s concept that a major player in the non-traditional space has committed to growing with us,” says Paul Damico, president of Moe’s Southwest Grill. “I expect brand awareness will reach new heights as these high-traffic venues bring our delicious southwest fare and unique brand culture to a large audience over a short period of time.”

The first restaurant under this agreement is now operating at Loyola College in Baltimore, MD. Within the next 6-8 months, Moe’s Southwest Grill will also open restaurants at Valdosta State University, Troy University and other Sodexo-operated locations through the agreement.

“Consumers everywhere are craving fast-casual Mexican food and through this agreement with Moe’s, Sodexo units nationwide will be able to offer guests fast, made-to-order dishes with over 25 fresh ingredients to choose from,” says John Nappier, vice president of business development, Sodexo’s Retail Brand Group.  “Agreements with quality brand partners are an important part of how Sodexo provides market-relevant options that improve the quality of daily life for our customers.”

In addition to these non-traditional venue agreements, plans call for Moe’s Southwest Grill to open 50 new restaurants throughout 2010. In the First Quarter alone, the restaurant chain has sold more franchise deals than all of 2009 combined, proving that Moe’s is attracting a great deal of strong business partners that believe in the brand.

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