ATLANTA, Ga. (January 3, 2009) – Moe’s Southwest Grill is best known for giant, jammed packed burritos but understands that bigger is not always better. For those attempting to cutback on spending and consumption, Moe’s is now offering the Joey Jr. Bundle with chips, salsa and a drink for $4.99 at participating locations.
The Joey Jr. burrito includes the same ingredients guests love in the Joey Bag of Donuts: a choice of protein, black or pinto beans, rice, pico de gallo, lettuce and shredded cheese wrapped in a warm tortilla. However, the Joey Jr. is perfectly portioned between a full-size burrito and a kid’s item.
“For many adults and teenagers, the Joey Bag of Donuts is too much,” explains Sara Riggsby director of marketing for Moe’s. “We noticed women and tweens in particular struggling to finish an entire adult-size burrito. The Joey Jr. Bundle enables us to offer a whole meal at right-size portion and a price that people can manage amidst this tough economy.”
The new Joey Jr. Bundle is available at participating locations until March 1.
Filed under: New Product News |