First Location in Minnesota to Open in Mixed-Use Development in Bloomington
Minneapolis, Minn. (March 8, 2012) – Moe’s Southwest Grill, the fast-growing restaurant franchise best known for its flavorful southwest fare and distinct brand culture, has signed a deal to bring five new restaurants to the Minneapolis area within the next three years.
“We are excited to expand Moe’s presence in theMinneapolismarket with our fun, relaxed atmosphere and fully-customizable menu,” said franchise partner Paul Cherwien. “Soon, everyone in Minneapolis will be looking forward to hearing our famous ‘Welcome to Moe’s!’ greeting when they walk in.”
The first of the five restaurants will open late summer at the corner of Penn Avenue and American Boulevard in Bloomington, Minn., as part of the United Properties/StuartCo $50 million development called Genesee. The mixed-use development combines retail, restaurants and housing.
“United Properties is very excited to welcome Moe’s to the Twin Cities, and especially excited that they have chosen our project for their first location,” said Brandon Champeau, Development Manager with United Properties.”
The five new restaurants represent the first round of Moe’s Southwest Grill locations to enter the state of Minnesota and will boost the economy by adding an estimated 100 new jobs to the Minneapolis area. Target markets for Moe’s include Maple Grove, Plymouth, Eden Prairie, Edina and St. Louis Park.
With more than 23 years of experience in the restaurant industry, Cherwien has taken part in successfully developing 26 Applebee’s restaurants in the Indianapolis market, in addition to 30 Panera Bread Bakery Cafe’s throughout Philadelphia.
Moe’s Southwest Grill has continued to outpace competitors by offering a fun, unmistakable culture, as well as fresh, made-to-order food with more than 20 flavorful ingredients. All meals, including signature items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. Although Moe’s is best known for its burritos packed with fresh ingredients, the menu also features kids, vegetarian, and low-calorie options.
While consumers flock to Moe’s when it opens a new restaurant, the company is also attracting a record number of franchise inquiries from entrepreneurs who want to be associated with the “it” restaurant brand. The company has grown to more than 440 locations in just 10 years.
“Signing a five-store deal with a fully engaged, proven franchise partner like Paul Cherwien will ensure the growth of the brand in a key market for us,” said Moe’s President Paul Damico. “I have all of the confidence in Paul and know that these new locations will thrive in Minneapolis.”
The new Minneapolis locations are part of Moe’s strategic growth plan to double its existing presence to a total of 800 locations nationwide by the end of 2015.