Thriving Fast-Casual Restaurant Franchise Opening 50-plus Locations Next Year
Atlanta, GA – (January 10, 2012) – Going forward, guests walking into every new Moe’s Southwest Grill will have the opportunity to enjoy drink selection at its finest with Coca-Cola Freestyle®. The revolutionary beverage dispenser, which offers guests more than 100 different brands, can already be found in 140 Moe’s locations. With the commitment to implementing Coca-Cola Freestyle in all new Moe’s restaurants beginning this year, Moe’s Southwest Grill has become the largest provider of Coca-Cola Freestyle in the fast-casual Mexican space.
“Improving the guest experience through innovation leadership is an important strategy for Moe’s,” says Paul Damico, president of Moe’s Southwest Grill. “That’s why we are particularly excited to partner with Coca-Cola to offer unprecedented variety and customization to Moe’s fans across the nation through technology that is unique to Coca-Cola Freestyle.”
Guests have expressed that they enjoy the ease of use, breadth of options and cool-factor of the Coca-Cola Freestyle at Moe’s restaurants, while Franchise Partners have enjoyed the sizable sales boosts.
“With Coca-Cola Freestyle, visitors to Moe’s Southwest Grill everywhere will be able to choose their own custom beverage to complement their fresh, customized southwest fare,” said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola Refreshments. “Moe’s recognizes that Coca-Cola Freestyle helps grow both their beverage business and their total business by enhancing the overall dining experience for their guests.”
Another feature of Coca-Cola Freestyle that resonates closely with Moe’s is the variety of drink options available. Instead of one diet soft drink or water, every new Moe’s will be able to provide a huge variety of delicious diet selections, sports drinks, and sparkling waters to complement the quality ingredients and healthful menu items Moe’s offers. With more than 70 low/no-calorie options, more than 90 caffeine-free choices and 80+ unique brands offered nowhere else, Coca-Cola Freestyle offers the kind of variety designed to meet peoples’ beverage needs and lifestyles.