Moe’s Southwest Grill Dallas is First Restaurant to Open in Texas

DALLAS, TX (February 27, 2014) – “Welcome to Moe’s!” will soon be heard for the first time in Texas when Moe’s Southwest Grill® opens in Dallas at 2121 Main Street on Thursday, March 6. The restaurant featuring southwest fare is celebrating their grand opening with an altruistic “Pay What You Want Day” in honor of the Children’s Medical Center of Dallas. Customers are asked to make a donation of any amount in exchange for their meal.

“Opening the first location in Texas is an honor; we look forward to introducing and serving up our made-to-order burritos and fresh ingredients to Dallas,” said Franchise Partner Ronnie Norcross. “And what better way to kick things off than to give back to the community and partner with an organization that saves the lives of children, a cause that is close to my heart.”

Norcross plans to partner with the children’s hospital for all 17 Moe’s he opens in the Dallas/Fort Worth area, pledging his continued support and gratitude for their presence in the community.

Ranked the No. 1 Mexican food concept by leading research group Technomic in 2013, Atlanta-based Moe’s Southwest Grill serves fresh, made-to-order burritos and southwest fare in a fun and laid-back environment. “Welcome to Moe’s!” is more than a greeting; it’s a way of life for the folks who customize each meal fresh-to-order in front of every guest. All meals, including signature menu items like the Homewrecker burrito, Close Talker salad and John Coctostan quesadilla, are served with free chips and salsa. While Moe’s is best known for its burritos, packed with a choice of more than 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-friendly options.

Guests can also try the new Coca-Cola Freestyle® soda fountain. The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands – including more than 70 diet, low-calorie and 90 caffeine-free beverages, 80+ unique brands offered nowhere else, as well as many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

The Main Street Moe’s will be open from 11 a.m. to 9 p.m. Monday-Sunday. This location will offer a Moe Monday special which includes any burrito, chips and salsa for only $5.55! For more information, guests may call (214) 741-9700 or visit www.moes.com.

About Moe’s Southwest Grill®

Welcome to Moe’s! Founded in 2000 in Atlanta, GA, Moe’s Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe’s is committed to serving only the highest quality ingredients 100% of the time at our more than 500+ locations in the U.S and abroad. While Moe’s is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid’s, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe’s online at www.moes.com.

About Coca-Cola Freestyle®

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle. Coca-Cola Freestyle uses unique, proprietary PurePourTechnologyTM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine. Permanent fountain locations can be found in select outlets in Atlanta, Austin, Baltimore, Chicago, Dallas, Orlando, Salt Lake City, San Antonio, Washington DC and Northern and Southern California. Consumers can experience Coca-Cola Freestyle virtually at www.facebook.com/cocacolafreestyle.

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